by Mylène BlinAugust 10, 2016 It’s summertime, and you might be spending it away from civilization, doing yoga in a remote ashram in Southern Sri Lanka and trying to open your chakras, channel your inner strength and improve your overall karma. Or maybe you’re just sitting in your office, basically like we are. If this … Continue reading Content Engagement: Finding Your Inner Email Voice
by Blaise Lucey Follow @blaiselucey00August 9, 2016 We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it … Continue reading 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)
Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design. Chad White on August 9, 2016 Several years into the Age of Mobile, brands are finally catching up to … Continue reading The growing appeal of responsive-aware email design
by Michael WightAugust 11, 2016 While some may argue that email marketing is dead, the truth is that it is still effective with ROI as high as 700%, given that you use it properly. The benefits of email marketing are known to one and all. It is easy to manage and is also very affordable … Continue reading Things You Can Do To Improve Your Email Marketing
How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their trust. Scott Heimes on August 11, 2016 Millennials spend about six hours a day checking email, according to Adobe. Marketers have the opportunity to capitalize on the amount of time millennials spend … Continue reading How to make your email marketing engaging to millennials
You only get one chance to make a first impression, so you’d better make it count! Columnist Daniel Faggella provides tips for crafting your initial email autoresponder. Daniel Faggella on August 8, 2016 Email autoresponders are one of the most powerful tools in your marketing arsenal; you can literally write these messages once and … Continue reading The fundamentals of the first email
by Vignesh Subramanyan Follow @v_subramanyanAugust 6, 2016 Email marketing isn’t new. It’s one of the longstanding channels used by marketers on a regular basis. But the days of one-size-fits-all, batch and blast email marketing programs are over. – Click to tweet Relevant and personalized email content is crucial to engage, nurture, and retain B2B audiences. … Continue reading How To Boost Outbound Email Performance With Predictive
August 4, 2016 Do you remember what you studied in Grade VIII? Probably not. Do you remember the scenes from your favorite cartoon film you watched when you were in class VIII? Of course you do! A picture, they say, speaks louder than words, and so do statistics. A study states that 46% of marketers … Continue reading The Precedence of Images in Travel Emails & How Far You Should Go
by Colleen McKenna Follow @Colleen_InteroAugust 10, 2016 ControversyEmergencyI apologizeFinal Notice of TerminationIt’s Over These are just some of the subject lines we received in our individual inboxes between April 4th and May 19th. In fact, when I searched my Inbox, I counted ten emails from the same person/business attempting to sell their online course. Woah! … Continue reading 5 Ways to “Sell” and Win Trust Through Email
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Picture this: It’s August and you’re splurging on a new bathing suit for a weekend getaway at your local beach. You’re buying online to take advantage of next-day shipping. Shortly after you hit the “order” button, you receive an email… “Hi, [You]! Thanks for your recent purchase. Why … Continue reading 5 Ways Fashion Retailers Use Contextual Email Marketing
