Hana LaRock — November 26, 2016 — November 26, 2016 Dear Reader, Believe it or not, your email sign-offs are just as important as the greeting and everything in between. A good sign-off seems something so casual…so arbitrary. After all, why would it matter? Well, think of it this way. When you go to say … Continue reading Come Say “Hello” to These Creative Email Sign-Offs
Andrew Gazdecki — November 22, 2016 Follow @biznessapps— November 22, 2016 With the continuing rise of social media clutter, email marketing campaigns are becoming even more integral to any marketing strategy, no matter how big or small your company. Marketing Land reports that 77 percent of consumers prefer to receive permission-based emails rather than any … Continue reading A Step-by-Step Guide to Creating A Successful Email Marketing Campaign
Marta Zalewska — November 21, 2016 — November 21, 2016 Creating a successful cold email campaign is the Holy Grail of a cold mailing. It’s also a pain. It takes a ton of time, effort, nerves and a slight caffeine overdose to craft a masterpiece. And yet, when you click send and wait for a … Continue reading How to Write a Killer Cold Email Campaign – The First Message
Martha Mueller Neff — November 18, 2016 — November 18, 2016 Marketers who sweat over a great subject line can be rewarded with stellar email open rates. But the subject line isn’t the only piece to the email puzzle: A great preview text that fits perfectly with a subject line could mean the difference between … Continue reading Boost Your Email Open Rates with Preview Text
Mike Parry — November 17, 2016 — November 17, 2016 So, during the mid 90s the web standards movement was started and W3C was formed. The World Wide Web Consortium (W3C) is the main international standards organisation for the World Wide Web. The web standards movement had a large influence on the internet of today … Continue reading Responsive Email at The End of 2016
Dan Sincavage — November 16, 2016 Follow @dansincavage— November 16, 2016 Outbound prospecting through email is not an easy task. However, you read blog post after blog post that this and that company are raking in leads through it. You wonder: What am I doing wrong? For starters, you’re correct in putting thought over this … Continue reading How to Get Responses to Your Outbound Prospecting Emails
Zach Heller — November 14, 2016 Follow @zheller— November 14, 2016 Email marketing is one of those areas that gets a lot of attention in certain circles, and is ignored pretty much everywhere else. It’s been around a long time compared to newer digital strategies. But time and again, it’s been proven to have the … Continue reading Simple Email Marketing Checklist
by Jack Loechner, Staff Writer @mp_research, October 26, 2016 IBM Marketing Cloud’s annual report of email marketing benchmarks offers marketers open, click through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help improve your marketing programs. … Continue reading Seasonal Email Marketing Metrics From IBM
Kevin George — October 28, 2016 Follow @imkevin_monk— October 28, 2016 It’s Holiday season – the time you immerse yourselves in fun, frolic and food. The festive spirit also inspires you to look your best from the rest, and women especially love to make their style statement. And when it comes to making a fashion … Continue reading Email Marketing Face-off: MAC vs. L’Oréal Paris
by Kevin George Follow @imkevin_monkOctober 24, 2016 Email is no longer a digital letter traveling from outbox of the sender to the inbox of the recipient. Almost 20.5 billion emails are sent intended to land 2.5 billion email addresses, this means an average person receives 10 emails per day. Some are read while some are … Continue reading 8 Key Components Every Awesome Email Needs [Infographic]
