Mike Parry — February 3, 2017 — February 3, 2017 Previously I looked at making emails more useful for your subscribers in order to improve engagement through relevance and targeting. But you can become even more useful through content marketing. Sending helpful, informative, or entertaining information can help retain customers and increase customer lifetime value, … Continue reading Making Emails More Useful: Content Marketing
Dave Charest — January 30, 2017 Follow @DaveCharest— January 30, 2017 Has this ever happened to you? You send out an email with information about a program or sale. You’ve made sure to answer all the relevant questions, but you still get replies asking about the very thing you answered in the email. Why don’t … Continue reading How to Make It Easier to Read Your Emails
Ronald Dod — January 18, 2017 Follow @Visiture_Search— January 18, 2017 While some might disagree, I firmly believe that email marketing is still an important and effective facet of digital marketing. It can be a great way to build relationships with customers, provide readers with useful information, and gain visitors to your site. However, it … Continue reading How to Leverage Your Email Marketing
Jen Tabangcura — January 17, 2017 — January 17, 2017 Satisfying the rendering differences between the vast selection of email clients out there is an ongoing battle with web developers. Here are a few tips that can help save you hours of coding headaches. Use Inline CSS When possible, write your CSS inline. Some email … Continue reading Tips for Creating an HTML Email That Renders Universally
Rustin Nethercott — December 30, 2016 — December 30, 2016 Arts marketing may sound like an oxymoron, but it’s absolutely essential to the success of your organization. You put endless time and energy into your event. There’s nothing worse than having your only attendees be your weird Uncle Marty and a random passerby who mistook … Continue reading How to Make Your Art Event a Success With Email Marketing [Infographic]
Brad Smith — January 4, 2017 Follow @bsmarketer— January 4, 2017 Best practices say email blasts should be sent on Tuesdays. Preferably, the mornings. Everyone knows that. It’s commonly accepted. Like death and taxes. We may not like it necessarily, but it’s inevitable. But here’s the problem. You (and your customers) are going to get … Continue reading Saturday is the New Tuesday: Why Email Click Rates Improve Over the Weekend
Sara McGuire — December 21, 2016 Follow @sara_mcguire— December 21, 2016 You’re probably overwhelmed already with everything you have to do this holiday season. But now isn’t the time to slip up on your email marketing strategy. Many businesses like to offer special email campaigns during the holidays. You might be promoting a sale, offering … Continue reading 5 Tips For Creating Heartfelt Holiday Email Campaign Banners
Louis Foong — December 16, 2016 Follow @thealeagroup— December 16, 2016 With the sheer volume of correspondence that most inboxes hold these days, it takes a special email to reach out and grab attention. If you’re an email marketer frustrated by your response rates, then you know this all too well. Don’t worry – this … Continue reading 8 Critical Elements for Awesome Emails
With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers. Scott Heimes on December 1, 2016 It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow … Continue reading Getting the most out of your holiday emails
Dan Forootan — November 29, 2016 — November 29, 2016 Email are an extension of the sender’s brand – they impression they convey can be strong and appealing or weak and unconvincing. Each email should be treated like a brand ambassador to build recognition, trust and response rates. On the flip side, brand means nothing … Continue reading 17 Ways to Brand & Automate Emails to Get More Response
