Ari Gillam — February 15, 2017 Follow @arigillam— February 15, 2017 A positive customer experience is one of the hallmarks of a company’s long-term success. One of the keys to providing an exceptional customer experience is giving customers the ability to speak with your company directly when they have questions, comments, or concerns. For e-commerce … Continue reading Why Your E-Commerce Site Needs Live Chat
Tracey Wallace — February 10, 2017 Follow @tracewall— February 10, 2017 Your site looks great. You’re driving traffic and you’re getting sales. But a 2% conversion rate isn’t enough. Sure, that is industry benchmark, but you know there are techniques and strategies out there to boost that number and drive more revenue. What’s the secret? … Continue reading Ecommerce Call-to-Actions for Every Part of Your Funnel
William Harris — February 7, 2017 Follow @wmharris101— February 7, 2017 In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to … Continue reading Ecommerce Brand Storytelling: a Growth-Driven Guide
Irina Weber — February 2, 2017 Follow @irinaweber048— February 2, 2017 Product reviews are one of the greatest sales tools for ecommerce merchants. Over 90 % of consumers say that they read online reviews before making a purchase and 63% note that their buying decisions are influenced by good product ratings and reviews. The reviews … Continue reading 5 Awesome Ways to Start Collecting Ecommerce Reviews
Cosette Jarrett — February 1, 2017 Follow @cosettejarrett— February 1, 2017 Online security breaches and e-commerce website hacks have been a common theme in mainstream media for the past several months. From the Dyn attack that took place in October to the alleged foreign hacking of the U.S. election that’s been uncovered in the past … Continue reading 6 Tips To Secure Your Ecommerce Website
Karlie Morien — February 1, 2017 — February 1, 2017 After the close of 2016, it’s time for us to look back on the year and make resolutions for the new year. My new year’s resolution is always the same: to eat healthier (and that resolution always goes right out the window when the Valentine’s … Continue reading The Future of Ecommerce Is Looking Bright with AI
Dan Radak — January 27, 2017 Follow @DanRadak— January 27, 2017 The whole idea of ecommerce has always been to take the millennia-old tradition of shopping in person and move it to the web where purchases will be simpler, quicker and cheaper. It would also open an entirely new arena for newcomers which would be … Continue reading How Ecommerce Is Entering the Real World
Joe Turner — January 23, 2017 Follow @iwebtweets— January 23, 2017 Nobody likes to be bamboozled with jargon do they? Working in an office that lives and breathes eCommerce on a daily basis, however, it’s sometimes easy to forget that not everyone knows their AOV from their PCI. Of course there are times when more … Continue reading eCommerce Jargon Buster
Shanelle Mullin — January 12, 2017 — January 12, 2017 Discoverability and findability are two important terms that optimizers should be familiar with. Discoverability is when you find the perfect book, even though you were not necessarily looking for it. Findability is when you find the exact book you were looking for, even if all … Continue reading Why eCommerce Product Filtering Is Broken (and How to Fix It)
Chris Thomson — January 13, 2017 Follow @lammy_pie— January 13, 2017 Once upon a time, business owners would deal with pretty much every customer face to face – or at the very least speak to them on the phone – and so it was easy to solve their problems, throw in a little sales patter … Continue reading How To Stay In Touch With Your Customers in a Digital E-commerce World
