Luke JohnsonFebruary 22, 2015 In today’s economy, amidst tremendous growth of online shopping, merchants are evaluating different approaches to acquire highly valued customers, convert shopping carts to purchases, retain customers, drive repeat purchases and create stronger customer loyalty… and the solution is this: Personalized eCommerce.Brick-and-mortar retail stores have an advantage over online stores in that … Continue reading Personalized eCommerce: The Impact on Online Sales Conversion
Category Archives: eCommerce
7 Elements of The Ideal Ecommerce Marketing Mix
Jason DeaFebruary 22, 2015 What are the major elements that contribute to a high performance ecommerce business? Well truth be told there are probably a million of tiny elements. After all retail is detail. The lesson there is that ecommerce is never quite as easy as the blogs (like this one) make it sound. You … Continue reading 7 Elements of The Ideal Ecommerce Marketing Mix
Pinterest Versus Facebook: Who’s The Real Winner for Ecommerce?
Anna BennettFebruary 19, 2015 You can no longer ignore the formidable power of Pinterest. If you do, you are foolishly turning away sales. Many businesses think that Facebook is the obvious choice for their social media marketing because of its sheer growth in users. However since January 1st, organic visibility in the Facebook news feeds … Continue reading Pinterest Versus Facebook: Who’s The Real Winner for Ecommerce?
Improve the eCommerce Search Experience With Curated Landing Pages
Abbe MillerFebruary 18, 2015 For today’s time-strapped shopper, boutiques are becoming more popular by the minute. Compared to shopping in an expansive department store, these smaller specialty shops can be much more enjoyable primarily because the selection isn’t as overwhelming. It also helps that the boutique owner has curated a collection of what he or … Continue reading Improve the eCommerce Search Experience With Curated Landing Pages
4 Ways Small Retailers Can Master E-Commerce Like the Pros
Greg ConstantineFebruary 12, 2015 Small businesses typically do not have the same resources or budget funds as their retail giant counterparts, making the leap into e-commerce that much greater for them. Luckily, consumers aren’t aware of the size of your e-commerce budget, so the amount you spend on creating your platform is not as important … Continue reading 4 Ways Small Retailers Can Master E-Commerce Like the Pros
Your Business Website: Shopping 21st Century Style
Sue CockburnFebruary 13, 2015 Shopping 21st Century Style In the good old days a website was not a ‘must have’ for business. The print yellow pages and traditional advertising was where it was at! People rarely went online to find out about your business, products and services and those of your competitors – because most … Continue reading Your Business Website: Shopping 21st Century Style
Why 70% Of Your Employees Aren’t Into You – And How You Can Get Them Back
Shelly DuttonFebruary 12, 2015 Though your employees may show up each morning with bright, smiling faces, secretly (or sometimes not), 70% of them are just not that into you. They may say they are satisfied, but are their hearts really into it? Generally, you won’t know until they bolt when the next hot job opportunity … Continue reading Why 70% Of Your Employees Aren’t Into You – And How You Can Get Them Back
Do Not Overlook This Critical Part of Your eCommerce Business
Jason DeaFebruary 11, 2015 As an online business owner there are a ton of items on your daily to do list that you have to juggle and prioritize. Running a business can be exceptionally fulfilling, but by no means does that mean it will be easy. You list of items to check every week might … Continue reading Do Not Overlook This Critical Part of Your eCommerce Business
Small Business Boot Camp: 10 Online Business Laws and Nuances to Address for Ecommerce Success
Katey FerenziFebruary 7, 2015 This is the fourth installment of the #SellMore Small Business Boot Camp series. In previous parts, we discussed how to find a product niche, how to source your products and how to evaluate your idea. This week, we’ll be covering how to identify any red tape that may hinder your ability … Continue reading Small Business Boot Camp: 10 Online Business Laws and Nuances to Address for Ecommerce Success
The Power of Ecommerce Analytics: 9 Tips to Grow Revenue in Less Than 30 Days
Michael ChorazakFebruary 6, 2015 Knowing your store’s performance at any given moment provides you with instant insight into the rhythm of your online business –– no matter how small or large your ecommerce store is. However, not everyone is equipped to analyze rich data sets nor does everyone have a team of analysts extracting answers … Continue reading The Power of Ecommerce Analytics: 9 Tips to Grow Revenue in Less Than 30 Days
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