Beth RomelusOctober 14, 2015 They Didn’t Adapt with the Times Problem #1: There are many businesses that only have a Facebook page that they update at least once a month or year. Having a barely active page suggests to new visitors that a business might not be that popular, or worse no longer operating. This … Continue reading 4 Common Problems for Businesses on Social Media and How to Fix Them
Ty RothsteinOctober 14, 2015 Ladies and gentlemen, rev your engines because it’s that time of year again. It’s the most lovely time of the year, and not just because the leaves start to change colors. It’s the most lovely time of the year because in the next two months, all of you ecommerce merchants are … Continue reading 22 To-Do’s for eCommerce Success This Holiday Season
Liesha PetrovichOctober 12, 2015 Almost 70% of online shoppers abandon their shopping carts before they make an actual purchase, according to the Baymard Institute. This translates into approximately $ 4 trillion worth of abandoned merchandise! That means you had them, but somehow you lost them. They slipped through your fingers and clicked away from your … Continue reading Top 3 Reasons Customers Click Away from Your Shopping Cart
Brian TaylorOctober 10, 2015 Numerous consumers are now becoming increasingly reliant on online means when it comes to doing their everyday shopping. However, this doesn’t fully turn aside the fact that most shoppers are still subject to the buy-o-phobia that gets the better of them in many of their online shopping sessions. Proof enough of … Continue reading Tips to Reduce Shopping Cart Abandonment
New product offers A/B testing, user flow management, analytics, and best practices. Barry Levine on October 6, 2015 Shopping cart checkouts are the Heartbreak Hill of marketing. It’s where potential buyers hit a wall of indecision and leave their chosen products, unbought. This week, website optimizer Moovweb is launching MoovCheckout, a mobile web toolset to … Continue reading Site-Optimizing Moovweb Launches Suite Of Shopping Cart-Optimization Tools
Marc HummelOctober 5, 2015 The idea of showrooming as a major threat to brick-and-mortar retailers seems to be fading. Recent research from PayPal suggests that shoppers in high-value verticals prefer researching online and then buying in the store. Other retailers such as Best Buy and Johnston & Murphy use sophisticated data-onboarding technologies to help bridge … Continue reading How to Win Back Shoppers Who Browse In-Store and Buy Online: Part 1
Josh HaynamOctober 4, 2015 Traditional commerce and e-commerce merged together a long time ago. In the world of marketing, digitization has a large impact on traditional retailers. The shopping experience has changed. As other retailers in general begin to cross over into the world of e-commerce, they need to find a way to catch up … Continue reading 5 Brands That Successfully Drove E-Commerce Sales Through Quizzes
Kris SpisakOctober 1, 2015 When it comes to energizing your ecommerce presence, there are many strategies open to you, but the one piece of the digital puzzle that cannot be overlooked is the power of social media—and this is even more true every year that goes by. A strong social media strategy does more than … Continue reading The Revolution of Ecommerce Through Social Media
Jake JeffriesSeptember 26, 2015 Many years ago there were many retail and tech experts writing articles on how the brick-and-mortar shops are going to be hit and effected by the introduction of the internet and ecommerce – oh how they were right. Recently we have seen many retail and tech experts writing about the shift … Continue reading What’s More Effective for eCommerce – Email or SMS Marketing?
Lucas JonesSeptember 24, 2015 We have become more demanding as consumers due to the amount of information and choices now available to us. As e-commerce continues to erode the concept of brand loyalty, marketers need to work even harder to stand out. Brands must adapt to stay competitive by collecting actionable data to build a more in-depth picture of visitors … Continue reading Using Personas To Connect With Your Buyers
