by Brianna Buthorn July 13, 2016July 13, 2016 Digital marketing: you may think you’re doing it by just being online, but unless it is something you actively engage with every day, you’re doing it wrong. Digital marketing is the promotion of products or brands via one or more forms of electronic media. This means we … Continue reading Are You Really Using Digital Marketing, Or Are You Just Using The Internet?
Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas. Eli Schwartz on July 12, 2016 About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of products … Continue reading 7 lessons to jump-start your digital marketing in Asia
Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you. Grace Kaye on July 1, 2016 Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head … Continue reading Buying display media in advance or in real-time: What you need to know
by Janet Waring June 18, 2016June 18, 2016 Before we dive into the “why” of digital marketing, let’s briefly visit the “what”. Digital marketing is a term widely used to describe a client’s website presence, social media, SEO, and online ads (such as Google AdWords). But digital marketing also includes wireless text messaging, mobile apps, … Continue reading Top 5 Reasons You Should Be Engaging In Digital Marketing
by Anoop Gupta June 4, 2016 Follow @kumaranoopguptaJune 4, 2016 It’s time to stop burying our heads in the sand – consumers are no longer only exposed to new products and services upon entering a store or by browsing the internet. Instead, we are surrounded by a variety of devices, platforms and social media channels, … Continue reading 7 Digital Marketing Trends To Be Aware of in 2016
by Stephanie McLaughlin May 25, 2016May 25, 2016 Planning & Discovery What are your business goals? How does the website fit into those goals? What is the purpose of your website? Who is/are the audience(s) for the website? Can you identify demographics of your website visitors? Do you have marketing personas developed? What do you … Continue reading 100 Questions Your Website/Digital Marketing Partner Should Ask You
by Danielle Antosz May 13, 2016 Follow @dantoszMay 13, 2016 What do digital marketers really think is the most effective marketing strategy? According to SEO experts, how often should most sites be performing an SEO audit? How do most digital marketers stay on the cutting edge of our industry? These were the burning questions we … Continue reading The State of Digital Marketing in 2016 [Study]
by Tommy Landry April 8, 2016 Follow @tommy_landryApril 8, 2016 It should not come as a surprise that I am a huge proponent of digital marketing across the board. Not only do we offer digital marketing outsourcing and agency services, but we have also built our own business using the same marketing channels. Why is … Continue reading 7 Big Reasons Digital Marketing Rocks
by Allison Checchi April 3, 2016 Follow @AllisonChecchiApril 3, 2016 Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about what the future holds. According to a recent survey, 56 percent of local business owners plan to increase their marketing budgets in 2016, with a big … Continue reading 3 Digital Marketing Trends Impacting Small and Medium Businesses
by Anna Colibri March 4, 2016 Follow @annacolibriMarch 4, 2016 The days of digital marketing silos that segment various marketing into stand alone functions are over. To be really effective today, you are going to have to integrate all of your on and offline efforts into a unified strategy. – @Fondalo Since 2010, every day … Continue reading Do You Have A Digital Marketing Strategy?
