by Yasmin Bendror March 2, 2016 Follow @yasminbendrorMarch 2, 2016 With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to … Continue reading 5 Social Media & Digital Marketing “Must Haves” for 2016
Customers are at the heart of what successful businesses do. Columnist Mary Wallace discusses why we need to harness the power of data and technology to better understand our customers and respond to their needs. Mary Wallace on March 1, 2016 Customers are the heart and soul of every successful business. It’s been that … Continue reading How To Market Successfully In A Digital World? Put Customers’ Needs First.
by Sheila Olson February 29, 2016February 29, 2016 Depending on where you are in your marketing journey, digital marketing is either a voodoo-like superstition or a teachable science anyone can master. If you’re in the former camp, you’re probably struggling to master your metrics; measuring results is the difference between wishful thinking and actual return … Continue reading 18 Essential Metrics to Measure Your Digital Marketing
by Pini Yakuel February 16, 2016 Follow @OptimoveFebruary 16, 2016 We all like to think of ourselves as spontaneous, casual. Unconstrained. As if there’s a chance I’ll show up for work tomorrow in a yellow pantsuit and a boiler hat, or even better: hop on a plane for an impromptu vacation, where I’ll devour romantic … Continue reading Digital Marketing in 2016: Customers are People Too
by Louise Craft February 11, 2016 Follow @metricmogulFebruary 11, 2016 We all know how important it is to analyse our marketing campaigns in order to guarantee they are performing. Google Analytics allows you to do exactly that. This fantastic free tool ensures marketers can make data led decisions to streamline their marketing efforts, increase their … Continue reading 10 Ultimate Google Analytics Tips To Boost Your Digital Marketing
Columnist Jim Yu takes a look at the shifting digital landscape and discusses the key trends that marketers will need to embrace if they want to stay ahead. Jim Yu on February 9, 2016 at 11:30 am According to Gartner’s 2015–2016 CMO Spend Survey, digital marketing has moved into the mainstream, with 98 percent of … Continue reading The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success
by Joey Montano February 8, 2016 Follow @joey_montanoFebruary 8, 2016 Last year saw the emergence of lots of marketing innovation and creativity. A new year has begun. RevUnit has twelve 2016 digital marketing technology predictions for 2016 we think you should care about. Check out all twelve below. 1. FACEBOOK BECOMES A BIG DEAL FOR … Continue reading 12 “Need to Know” Digital Marketing Trends for 2016
