Angela Hausman, PhDFebruary 6, 2015 If you’re a regular reader, maybe you’ve noticed a subtle (or not so subtle) shift from using the term “social media marketing” to “digital marketing”. This was a very conscious shift on my part, but is it simply semantics or does the shift show something more fundamental happening in this … Continue reading Social Media or Digital Marketing? A Rose by Any Other Name?
Email marketers are constantly looking for the ‘key’ to success in their medium, the magic formula that significantly boosts open rates, conversions, click-throughs and sales from marketing emails sent out to customers. Unfortunately, there is no such shortcut, but there is something called Dynamic Content that could do wonders for your next campaign. What is … Continue reading Dynamic Content and Why You Should Be Using It
Dave ChaffeyFebruary 4, 2015 A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital marketing blogs, where the question of whether you should have a digital marketing strategy has long ago been eclipsed by how to develop … Continue reading 5 Reasons Why You Should Have A Digital Marketing Strategy
Laura NollFebruary 4, 2015 In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding … Continue reading Hitting the Target: Strategies for Targeting Digital Audiences
Frank Vinluan Digital marketing company MaxPoint Interactive, a company founded and led by former eBay (NASDAQ: EBAY) executives, has filed paperwork to raise an estimated $ 75 million in an initial public offering of stock. Morrisville, NC-based MaxPoint’s software analyzes “big data” to develop targeted marketing campaigns that help national retailers boost sales—not online, but … Continue reading Digital Marketer MaxPoint Interactive Files Plans for IPO
Need to get organized when it comes to your day-to-day work in online marketing? Contributor Stoney deGeyter’s got you covered. Stoney deGeyter on February 2, 2015 Some people are just checklist people. I’m one of them. I do everything from a checklist. I have a chore checklist, a checklist for work, and even one for … Continue reading Don’t Go Into Web Marketing Blind — Use Checklists!
Erin PalmerJanuary 28, 2015 Digital marketing is awash in an endless supply of tools and technologies to make efforts more efficient, more effective and easier to measure. With solutions available to bring more visitors to websites, better leads and more profits, choosing the right combination of digital marketing tools can make all the difference. Don’t … Continue reading What’s in Your Digital Marketing Stack?
Bob HutchinsJanuary 28, 2015 Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out? Then I’ve got a challenge for you. Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may … Continue reading 8 Advanced Trends In Social And Digital Marketing (Infographic)
Jomer GregorioJanuary 28, 2015 By this time, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – because everyone else is doing it – but rather a very important strategic asset that will boost profitable results across all digital marketing channels. 2014 has … Continue reading 8 Content Marketing Trends to Watch Out for in 2015 (Infographic)
The end of a year heralds a new dawn! The start of a new year traditionally sees us evaluate our personal achievements from the previous 12 months. It also gives us an opportunity to create resolutions to ensure we have a focus to self-improve in the New Year. Resolutions tend to be broken as the … Continue reading New Year, New Start: 3 Digital Marketing Predictions 2015
