Emily CarterMay 21, 2015 Small, medium and large businesses all have one thing in common: they need marketing. I would even argue that marketing is one of the most important things for a business to invest in. Without it, you could be offering top-notch services, making life-changing leaps in healthcare, or inventing the next great … Continue reading 10 Quick Things You Can Do Today To Refresh Your Digital Marketing
Jeannie WaltersMay 19, 2015 How do you know if your customer experience is working? REALLY working? Analytics and data tell you part of the story. If the numbers go up, then you can believe things are working, right? And if the numbers tell you a different story, then you better shape up your experience. But … Continue reading Digital Moments of Truth: Are You Mapping the Micro?
Aaron KimMay 14, 2015 This is my second blog post covering the topic of Digital Transformation. You can read the first one here. As Digital Transformation continues its buzzword journey through the Gartner hype cycle – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling … Continue reading Digital Transformation: Digital Darwinism or Survival of the Nimblest?
Jomer GregorioMay 12, 2015 A click, a form completion, a subscription to a newsletter, a sale – these and more are the goals business owners and marketers want to achieve in their digital marketing campaigns. Of course, most if not all digital marketers would most certainly want to improve and get better results – and … Continue reading The Power of A/B Split Testing in Digital Marketing (Infographic)
Dennis YuMay 13, 2015 Some people call it consultative selling – to add value via your expertise, as opposed to regurgitating what anyone can find online already in your marketing materials. But it’s more than that. You have to be a committed ambassador of the thing you stand for. It’s that passion that causes people … Continue reading Cold Calling Sellers Are The Modern Digital Purse Snatchers
The Digital Data Solutions certification is aimed at increasing data management proficiency across the industry. Ginny Marvin on May 11, 2015 As a working understanding of data management has become an integral aspect of of digital marketing, particularly with the growth of programmatic buying and selling, the IAB is extending its certification programs to include Digital … Continue reading Certification Program For Digital Marketers With Focus On Data Skills
ReachCastMay 10, 2015 Here at ReachLocal, we love small businesses and doing all we can to support their success. And since it was just Small Business Week, we wanted to wrap up the week with five easy things you can do to help improve your business in five minutes or less. You can check these off … Continue reading 5 Digital Marketing Tips You Can Do In 5 Minutes Or Less To Improve Your Business
Aaron HoughtonMay 9, 2015 Ask anyone and the answer will always be the same. Ask a traditional marketing person that what are the channels that you should be employing as part of your promotional push and their answer, rehearsed over a thousand times, will include words like print, TV, radio, direct mail, commercials, and PR. … Continue reading Has Social Media Replaced Traditional Forms Of Marketing?
Angela StringfellowMay 6, 2015 Digital marketing has come a long way, even since social media first arrived on the scene. Tactics like pay-per-click advertising are vastly different from their first inception. Tactics that seemingly worked marketing magic just a few years ago may fall flat today. Think about how much search engine optimization (SEO) has … Continue reading 5 Digital Advertising Strategies You Should Be Using
Priya Florence ShahMay 6, 2015 At a recent early morning videoshoot for the 24adp Digital Marketing Conference, I was asked how agencies can establish better relationships with their clients. To that I had only one answer – align yourself with your client’s Digital Marketing goals. If you give your clients the results they are looking … Continue reading How Digital Marketing Agencies Can Keep Clients Happy
