Patrick SitkinsJune 1, 2015 In order to eliminate frustrations and lack of results, marketing and sales have to work together. Beginning with everyone being on the same page with the end goal, there are certain points that will greatly increase the likelihood of success for everyone. Below are three ways to bridge the gap between … Continue reading 3 Ways To Turn Digital Marketing Into Sales
Category Archives: Digital Marketing
The Art of Storytelling in a Digital Age
Jonny MoleJune 1, 2015 Stories are in our make-up. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily digestible snippets. The advertising & media industries are built on their ability to tell compelling stories. Stories of love, stories of hate, and stories of redemption. Your ability to … Continue reading The Art of Storytelling in a Digital Age
Forget Traditional Media; Try Digital Media
Angela Hausman, PhDMay 31, 2015 Ever since the invention of the Guggenheim press made printing available to the average person, businesses deluged consumers with traditional media — also known as outbound marketing. Now, digital media (inbound marketing) challenges the supremacy of traditional media in ways Guggenheim never imagined and produces results that stagger the imagination. … Continue reading Forget Traditional Media; Try Digital Media
Brand Marketing Evolution: The Transition To Digital Content
Ashley Taylor AndersonMay 29, 2015 Imagine you were born in 1910. Over the course of your lifetime, you’d witness the rise of radio; the emergence and dominance of TV; the birth of computers and the internet; and even the first appearance of mobile devices. Print, which had been the only mass communication channel for a … Continue reading Brand Marketing Evolution: The Transition To Digital Content
How to Become a T-Shape Digital Marketer
Brandon GrimesMay 29, 2015 What is digital marketing? This is a pretty simple question compared to questions like: How are a PR coordinator and a Link outreach coordinator different? How about the ever daunting question: What is SEO? Digital marketing is much easier to answer. Its’ definition reads “digital marketing is the marketing of products … Continue reading How to Become a T-Shape Digital Marketer
What Does a Successful Digital Marketing Campaign Look Like?
Gyles SewardMay 28, 2015 Digital marketing is a cornerstone of any marketing strategy and with the plethora of devices taking over from TV and print media, there’s now an even bigger need to come up with a successful digital marketing strategy to get in front of people and get your brand noticed. One of the … Continue reading What Does a Successful Digital Marketing Campaign Look Like?
4 Ways You Can Set Yourself Up for Digital Success Right Now
Amanda PensackMay 28, 2015 Success. Everyone wants it; some have it while others dream it. But what is the differentiating factor between those that have it and those that don’t? What defines success? Is it wealth? Becoming a widely recognized and publicized figure? Everyone defines success differently and what being successful means to them. However, … Continue reading 4 Ways You Can Set Yourself Up for Digital Success Right Now
Differentiate or Die! The Digital Marketing Curse.
Mike MoranMay 27, 2015 While I usually preach differentiation to large businesses, I also work with a lot of small businesses in my workshops and online courses. Seems like lately a bunch of small businesses decided to get serious about digital. And some of them aren’t always happy about my advice, because their differentiation has … Continue reading Differentiate or Die! The Digital Marketing Curse.
8 Strategic Steps to Improve Digital Marketing Results (Infographic)
Jomer GregorioMay 26, 2015 Many startup, small and medium business have limited capitalization and other resources particularly in terms of budget allocation for marketing. That is why it is vital for business owners to focus only on cost-effective marketing channels that make a positive impact on the bottom line. Digital marketing is one such channel … Continue reading 8 Strategic Steps to Improve Digital Marketing Results (Infographic)
E-exporting: Fast-Track, Low-Cost Digital Content Repurposing and Deployment
William YatesMay 24, 2015 If you’ve been following this three-part series on rapid and effective local language e-export website development, you’ll know that the aim has been to roll out sites that resonate effectively and quickly with target market audiences in order to deliver rapid ROI. While we know this process can rapidly expand your … Continue reading E-exporting: Fast-Track, Low-Cost Digital Content Repurposing and Deployment
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