Category Archives: Digital Advertisement

How Will Digital Advertising Work Now That Privacy Is Here to Stay?

How Will Digital Advertising Work Now That Privacy Is Here to Stay? by Myles Younger , Columnist, June 5, 2018 Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It’s now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and marketers, publishers, and digital ad platforms are being forced to adapt. … Continue reading How Will Digital Advertising Work Now That Privacy Is Here to Stay?

Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

Trends marketers should be paying attention to in the year ahead. Ginny Marvin on June 1, 2018   Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges … Continue reading Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines

The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply. Amy Gesenhues on May 22, 2018 As we move closer to the 2018 midterm elections, the Digital Advertising Alliance (DAA) is trying to build more transparency around political ads and make political advertisers … Continue reading Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines