Data That Feels The Customer by Elizabeth Elfenbein , Columnist, January 26, 2018 Data is more than just numbers. Data gives us insight into our customers’s minds and their everyday behavior. In healthcare, data is being used to predict and prevent, cure disease, and improve patient quality of life. The more we use data to … Continue reading Data That Feels The Customer
Category Archives: Data Management
Nearly 80% of consumers would end brand relationship over unauthorized data usage
SAP study reflects people are selective about what data they’ll share and why Greg Sterling on January 19, 2018 As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from … Continue reading Nearly 80% of consumers would end brand relationship over unauthorized data usage
Data fidelity matters, online and offline
If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels. Jose Cebrian on November 28, 2017 Marketers are often wooed by the channel capabilities that technology offers. And why wouldn’t … Continue reading Data fidelity matters, online and offline
Deck the halls with boughs of data
How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience. Tom Mucklow on November 16, 2017 Gone are the days of enticing shoppers with festive windows and door-busting sales. As brick-and-mortar retailers continue to suffer from losses in … Continue reading Deck the halls with boughs of data
ARF Focuses On Managing 21st-Century Data
ARF Focuses On Managing 21st-Century Data by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2017 Scott McDonald, president and CEO of the Advertising Research Foundation (ARF), admits having a passion for experiencing off-Broadway theater and just returned from an overseas jaunt to attend the festival Bayreuth, to indulge in what he calls his “culture … Continue reading ARF Focuses On Managing 21st-Century Data
Bridging data and action: How to create killer reports
Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips and tools below to create powerful, useful reports that drive results. Amy Bishop on August 21, 2017 Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around … Continue reading Bridging data and action: How to create killer reports
An intervention on marketing’s dysfunctional relationship with data
If it feels like you have a dysfunctional relationship with data, you’re not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step ‘relationship tune-up’ guide. Joshua Reynolds on June 28, 2017 As the relationship between human marketers and marketing data evolves from casual dating into something a little more serious, … Continue reading An intervention on marketing’s dysfunctional relationship with data
The Dangers of Data Overload and Decision Fatigue
Chris Pitt — June 19, 2017 Follow @Pitty_C— June 19, 2017 For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimization – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard … Continue reading The Dangers of Data Overload and Decision Fatigue
From Data To Intelligence And Intelligence To Wisdom
From Data To Intelligence And Intelligence To Wisdom by Prodeep Bose , Columnist, June 2, 2017 If wisdom is the quality of having experience, knowledge, and good judgment, then the human manifestation of this quality pales in comparison to data-driven wisdom. Did you know… People’s credit scores foretell how good they’ll be at taking medication … Continue reading From Data To Intelligence And Intelligence To Wisdom
Why Is It Crucial to Have Accurate Prospect Data
Chris Zawisza — May 14, 2017 — May 14, 2017 There has never been a time in history when sales and marketing were so data-driven. While in the past salesmen used to show off their Rolodex as a visual representation of the relationships they had built, sales teams are now looking outside their own networks … Continue reading Why Is It Crucial to Have Accurate Prospect Data
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