Shoshi Weinstein — May 2, 2017 — May 2, 2017 Introduction Your company’s marketing team has done a great job bringing in new leads to your CRM, and now it’s your turn to make some sense out of an overwhelmingly long list of new contacts. Depending on the landing page a given new prospect filled … Continue reading 4 Steps to Taking Your Data Enrichment Strategy to the Next level
One-Third Of Marketers Still Struggle With How To Use Data by Laurie Sullivan, Staff Writer @lauriesullivan, April 4, 2017 Most search marketers at least dabble in social advertising and marketing, but all types of marketers across 19 verticals continue to face challenges that prohibit them from reaping the greatest results from their data, according to … Continue reading One-Third Of Marketers Still Struggle With How To Use Data
Data Doesn’t Lie — People Do by David Baker, Op-Ed Contributor, February 6, 2017 I’ve been reading a variety of 2016 benchmark trends. Things seem to be trending well for inbox delivery and engagement for email, but I’m so unimpressed with the analysis that typically comes with it. My real question is whether we are … Continue reading Data Doesn’t Lie — People Do
by Laurie Sullivan, Staff Writer @lauriesullivan, January 10, 2017 Some 72% of marketers consider data analysis to be the most important skill for their organization to acquire during the next two years, according to a report released Monday. Data segmentation and modeling are also considered to be important marketing skills — ranking higher than both Web development and graphic design … Continue reading Understanding How To Use Data Becomes Marketers’ Most Important Skill
As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017. Brian Massey on January 4, 2017 In 2012, my agency, Conversion Sciences, completed an eye-tracking study of video. To complete that study, we … Continue reading Cheap data: You are about to get so much better at marketing
Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences. Josh Manion on December 21, 2016 Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue … Continue reading The power of data ownership: Getting it right in 2017
Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best. Loretta Jones on December 12, 2016 No one can predict the future, but smart marketers come pretty close. Using big … Continue reading Forget big data: Why thinking small can help marketers see the future
Anthony Iannarino — December 1, 2016 — December 1, 2016 All things being equal, relationships win. All things being unequal, relationships still win. Your job in sales is to make all things unequal. You need to create a preference for you as the consultative salesperson that your dream client prefers to buy from and work … Continue reading The Power of Capturing Data around Your Relationships
by Laurie Sullivan@lauriesullivan, November 21, 2016 Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and desire to expand campaign strategies that include a variety of media. The survey findings — released Monday by the Mobile Marketing Association and data company … Continue reading Mobile Campaign Data Quality Remains An Issue
by Laurie Sullivan, Staff Writer @lauriesullivan, November 16, 2016 Real-time location data and ad targeting services brought together some unlikely suitors this week ranging from xAd’s acquisition of WeatherBug, to WPP’s data alliance with Spotify, and Snapchat’s data deal with Foursquare. Earlier this week, xAd announced the acquisition of WeatherBug for an undisclosed sum. The cash … Continue reading Unusual Data Partners Finding Close Connections
