Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization Robin Kurzer on May 15, 2018 Now that we’ve learned a little history about how we got to our present state — in Part 1 of our story of data — let’s assess where exactly we are. And that’s in … Continue reading The story of data, Part 2: Where are we now?
Consumer data has been collected since the beginning of commerce. What happened to make it so valuable? Robin Kurzer on May 8, 2018 We field stories every day about data. From new data platforms to deeper levels of insight fueled by artificial intelligence to the inevitable privacy breaches, data is in the forefront of martech … Continue reading The story of data: How did we get here?
Search Data Identifies When A Company Might Relocate by Laurie Sullivan @lauriesullivan, April 30, 2018 Developers at the Economic Development Authority in Western Nevada (EDAWN), a nonprofit regional economic investment authority chartered with attracting companies to Reno, Nevada, have developed a platform that can identify when companies have an interest in relocating. EDAWN’s platform, built … Continue reading Search Data Identifies When A Company Might Relocate
Both Ends Of The Data+AI Spectrum by Mike Azzara , Op-Ed Contributor, April 19, 2018 In late March, when the so-called “scandal” broke about how Cambridge Analytica used Facebook data, there was a story in The Wall Street Journal about how crappy most companies’ data is for actually understanding their customers. To me, these two … Continue reading Both Ends Of The Data+AI Spectrum
What Happens When Consumers Stop Giving Up Data Willingly? by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2018 Recent news about how companies like Google and Facebook harvest personal data or allow other companies to gain users’ personal data have raised concern among marketers. In the past week I have spoken with a handful of … Continue reading What Happens When Consumers Stop Giving Up Data Willingly?
Peter Sheldon — March 19, 2018 Follow @magento — March 19, 2018 Were you hoping for a bit of luck with your sales over St. Patrick’s Day? I say make your own luck! Using data, you can discover your company’s four-leaf clovers—or highest-performing customers—and create strategies to keep them shopping. Here are four data points … Continue reading Create Your Own Luck With Data
Mike Paton — March 17, 2018 Follow @mpaton — March 17, 2018 Most entrepreneurs know well the feeling of “flying blind.” It can feel like you’re running your business and making big decisions on vague sensations, feelings and emotions rather than using data that helps you make a quick, but fully informed, unbiased decision. During … Continue reading Clear the Fog – Strengthen Your Data Component
Katy French — March 8, 2018 — March 8, 2018 If you’ve gone to the trouble to create a report, you want someone to read it. Whether you’re delivering insights or trying to get support for a new initiative, that information needs to make an impact. To do that most effectively, you need to deliver … Continue reading How to Use Data Visualization to Make Your Report Design Memorable
Doing The Wrong Thing With The Right Data by Mihai Botarel , Columnist, February 28, 2018 Data, data, data. The ad industry is constantly talking about data. Big data, small data, personal data, any data. Data-driven strategies are not to be questioned. After all, how can you question data? Data is undeniable. Well, it … Continue reading Doing The Wrong Thing With The Right Data
There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magliocca explains the process marketing teams can use to maximize data insights. Evan Magliocca on February 5, 2018 Capturing data isn’t hard, but figuring out how to use it is. Data is a tough topic … Continue reading Data is a tough topic for businesses, especially for retailers
