by Brad Swezey April 3, 2016 Follow @JustSmallBizApril 3, 2016 Hi. Today’s topic is, “Don’t go to sleep tonight until you can answer this one question about your customer service that your business offers.” Customer service, we all hear about it, we all talk about it all the time. We want to treat our customers … Continue reading Marketing for Small Business – Don’t Go to Sleep Until You Can Answer This One Question About Customer Service
Category Archives: Customer Service
Filling the Customer Service Void with Video
by Vanessa Kirchner-Leida April 2, 2016April 2, 2016 You may be wondering why video is becoming such a popular customer service option. Well, remember the days when the majority of customer transactions and communications were face-to-face? I recall the sincere and welcoming bank teller when I arrived at my local branch to deposit a check … Continue reading Filling the Customer Service Void with Video
Is customer service a key to content marketing success?
Often, successful content marketing relies most heavily on content created by your customers, rather than by your brand. Columnist Rachel Lindteigen explains how excelling at customer service should be part of your content strategy. Rachel Lindteigen on March 29, 2016 If you have customers, then yes, customer service is a big key to your … Continue reading Is customer service a key to content marketing success?
How Bad Customer Service Affects Your Business [Infographic]
by Robbie Richards March 24, 2016March 24, 2016 Consider this: 89% of consumers have stopped doing business with a company because of a bad experience. AND… 86% will not purchase from a business with negative online reviews. The takeaway? Bad customer service is the fastest way to lose existing customers, and deter potential customers from … Continue reading How Bad Customer Service Affects Your Business [Infographic]
How “customer obsession” can focus your marketing tech selections
McKesson exec Rohit Prabhakar’s personal experience gives an added meaning to “customer life cycle.” Barry Levine on March 14, 2016 “Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer experience above everything. The reason: a happy customer can become a loyal customer. Per … Continue reading How “customer obsession” can focus your marketing tech selections
Where Does the Employee Fit in a Service Operation?
by David Bowen March 10, 2016March 10, 2016 In the classic 1978 HBR article, “Where does the customer fit in a service operation?” Richard Chase described the impact of high or low customer contact on the efficiency of the service production system. The article also posed the question, “What do you, (a service operation), have … Continue reading Where Does the Employee Fit in a Service Operation?
How Consumers Are Changing the Face of Customer Service [Infographic]
by Andrew Gazdecki March 9, 2016 Follow @biznessappsMarch 9, 2016 Self-service has become the name of the game for the modern consumer. People now prefer seeking answers on the web—it minimizes the interaction necessary to resolve an issue and fits in this era’s mold, moving us toward increased automation and reduced human contact. This evolution … Continue reading How Consumers Are Changing the Face of Customer Service [Infographic]
First Call Resolution: 6 Qualities of a Natural Troubleshooter
by Suzanna Colberg February 15, 2016February 15, 2016 Customer service is all about the ability to find creative solutions on the fly. First call resolution is imperative in any customer support role. When it comes to solving a customer’s issues correctly, the ability to troubleshoot is one of the key qualities managers should be looking … Continue reading First Call Resolution: 6 Qualities of a Natural Troubleshooter
7 Tips for Delightful Customer Service on Social Media
by Alexa Matia February 14, 2016February 14, 2016 These days, pretty much everyone is on social media. 73% of Americans have a social network profile. There are many people who find social media to be the easiest way to contact a company or service. In 2013, more than 67% of respondents to a survey said … Continue reading 7 Tips for Delightful Customer Service on Social Media
Digital Customer Service Is Becoming A Fully Realized Marketing Channel
Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity. Barry Levine on February 9, 2016 at 7:13 pm Traditionally, customer service has been reactive. You have a question/problem about the product you might buy or have already bought. You walk into a physical store, present your need, get … Continue reading Digital Customer Service Is Becoming A Fully Realized Marketing Channel
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