Category Archives: Customer Relationship Managemnet

Sales and Marketing Meets the Tortoise and the Hare

by Andrew Gazdecki April 10, 2016 Follow @biznessappsApril 10, 2016 Sales and Marketing Meets the Tortoise and the HareWhat 19th Century Fables Can Teach You About 21st Century Business Teddy Roosevelt had it right when he said, “If you build it they will come…” Of course, in Roosevelt’s case he was talking about shortening the … Continue reading Sales and Marketing Meets the Tortoise and the Hare →

Why the Single Customer View isn’t Enough

by Jonjo Hancock-Fell March 1, 2016 Follow @https://twitter.com/RakutenMKTG_UKMarch 1, 2016 The modern marketplace – where consumers can shop anywhere, 24 hours a day – means brands have to stay a step ahead to meet and exceed expectations. Marketers are aware they need to deliver a blended experience across devices and channels, which to consumers must … Continue reading Why the Single Customer View isn’t Enough →

8 Steps for Nurturing Longterm Relationships with your Buyers

by Katharina Cavano February 2, 2016February 2, 2016 If you’ve ever worked with people buying or selling a home, you know that a lot more goes into it than just following up on someone’s interest in a listing. You’re working towards establishing a longterm, if not lifetime, relationship with your clients. And we all know … Continue reading 8 Steps for Nurturing Longterm Relationships with your Buyers →

5 Proven Ways to Build Customer Relationships That Stay Profitable

by Jeff Charles January 23, 2016 Follow @ArtisanOwlJanuary 23, 2016 “You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” – Patricia Fripp So you’ve learned what it takes to get a prospect to become a paying client . Great job! So now you’re done, right? WRONG. … Continue reading 5 Proven Ways to Build Customer Relationships That Stay Profitable →

Double Your Bottom Line: How Giving Back Boosts Business

by Vicki Escarra December 1, 2015December 1, 2015 The holiday season is a time when many companies donate to charities, both to highlight their values and commitment to improving lives and to ensure a charitable tax deduction before the end of the year. With the economy continuing to struggle, you might think you can’t afford … Continue reading Double Your Bottom Line: How Giving Back Boosts Business →