Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration. Amazon Web Services on June 21, 2022 Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels. Bench Metrics, available on AWS Marketplace, solves growing gaps in … Continue reading Drive performance and better digital customer experiences
Category Archives: Customer Experience
Brands Struggle With Providing Good Customer Experiences
Brands Struggle With Providing Good Customer Experiences by Rob Williams , June 10, 2022 Amid supply-chain bottlenecks and labor shortages, businesses face greater difficulties in keeping customers satisfied. U.S. consumers have a worse opinion of brands than they did a year ago amid the difficulties in providing a positive customer experience (CX). After several years of … Continue reading Brands Struggle With Providing Good Customer Experiences
5 tips for building customer trust during the supply chain crisis
The supply chain crisis isn’t going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it. Kim Davis on May 19, 2022 The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to … Continue reading 5 tips for building customer trust during the supply chain crisis
Easy returns can enhance the customer experience
Timely delivery contributes to positive customer experience, but so does ease of return. Kim Davis on March 23, 2022 Spencer Kieboom is a man in love with what he does. “Reverse logistics is something I love — it’s so neglected,” he told us. “‘Return free in 90 days’ is a policy, not a solution, and … Continue reading Easy returns can enhance the customer experience
Using Predictive Analytics to Improve Customer Experience Through Personalization
Using Predictive Analytics to Improve Customer Experience Through Personalization Henry Bell / 09 Mar 2022 The development of smartphone and computer technologies, and the internet in general, have influenced customers’ default behavior and expectations when it comes to customer experience. More and more shopping is moving online, which is a very different environment, especially … Continue reading Using Predictive Analytics to Improve Customer Experience Through Personalization
Lending Tree’s new marketing chief says customer experience is king
“It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization,” says Shiv Singh, chief marketing and customer experience officer for LendingTree. Chris Wood on March 11, 2022 In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came … Continue reading Lending Tree’s new marketing chief says customer experience is king
What is customer experience and why does it matter?
Learn what customer experience is, why it’s important, and how you can improve it for your customers. Corey Patterson on February 22, 2022 Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship … Continue reading What is customer experience and why does it matter?
3 ways to deliver more relevant customer experiences
How marketers can build a better customer experience strategy using a CDP. Corey Patterson on January 14, 2022 Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found … Continue reading 3 ways to deliver more relevant customer experiences
How to manage customer experience disconnects in your marketing campaigns
Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues. Corey Patterson on January 10, 2022 “One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and … Continue reading How to manage customer experience disconnects in your marketing campaigns
Customers demand digital-style experiences in physical retail stores
A Bazaarvoice survey finds that customers and retailers largely agree that the in-store experience needs digital components. Kim Davis on December 16, 2021 The latest “State of Retail” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they … Continue reading Customers demand digital-style experiences in physical retail stores
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