by William Yates February 25, 2016 Follow @novacomcorpFebruary 25, 2016 With more than 80% of senior executives saying they now watch more online video than they did a year ago, and according to Forbes, 75% of executives are watching work-related video on a weekly basis, this communications channel has risen to a stellar level in … Continue reading Video: The Fast-Track to Online Customer Engagement
by Arielle Hurst February 12, 2016 Follow @purechatFebruary 12, 2016 Most people use Valentine’s Day to show their other half a little extra love, but businesses have another group they should be thinking of when Cupid comes calling: their customers. After all, the things that make great personal relationships can also help shape great customer … Continue reading 9 Ways to Show Customers You Love Them [Infographic]
by Andrew Macey January 11, 2016January 11, 2016 Sharing pricing with potential customers is often debated across teams regardless of industry or product. For some, pricing is not presented freely on the website, and only introduced during a sales conversation. This is often the case within professional services or where RFQ’s are necessary. For others, … Continue reading When Should You Share Pricing with Potential Customers?
by Katie Leimkuehler January 5, 2016 Follow @kleimkuehlerJanuary 5, 2016 Social media is a vital part to any business, but it’s not just enough to use you – you have to actively utilize all that it offers you. Your social media channel is your direct link to your customers and the audience you’re trying to … Continue reading 3 Steps to Connecting with Customers on Social Media
Should you call a pullover a “sweater” or a “jumper?” It depends on your strategy. Just make sure you’re speaking the same language as your potential customers, advises columnist Rachel Lindteigen. Rachel Lindteigen on December 11, 2015 Over the past few years, I’ve observed an interesting trend, and it’s troublesome to me. I wonder if … Continue reading Are You And Your Customers Speaking The Same Language? Does It Matter?
by Todd Grennan December 1, 2015December 1, 2015 At its core, marketing is about persuasion. As a marketer, you’re always looking to influence prospective and current customers to act in ways that benefit your brand. That can be making a purchase, opening your app, consuming a piece of ad-supported content, or whatever else furthers your … Continue reading 6 Ways to Get Your Customers’ Subconscious On Your Side
by Louis Foong November 28, 2015 Follow @thealeagroupNovember 28, 2015 Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. It’s hard to make it through a week without filling in at least half a dozen forms. While the … Continue reading How To Keep Your Customers’ Trust While Collecting And Learning From Their Data [Infographic]
by Daniel Burrus November 27, 2015 Follow @DanielBurrusNovember 27, 2015 You’ve anticipated the future, you’ve read the Hard Trends that are shaping the future, and you’ve developed a product that you’re positive is the next big thing. But how do you convince others that it is? In an era of budget, time, and labor constraints, … Continue reading Selling Your Sizzle
by Don Maclennan November 26, 2015 Follow @donmaclennanNovember 26, 2015 A true CSP (Customer Success Platform) isn’t about sales – it’s about the people and companies already using your product or service. By applying the lifecycle marketing process to CSP software, you can take sales to the next level by turning customers into brand advocates. What is … Continue reading The Anatomy of a True Customer Success Platform [Infographic]
by Janet Spirer November 15, 2015 Follow @saleshorizonsNovember 15, 2015 Customers Buying Journey McKinsey&Co’s David Edelman and Marc Singer recently wrote about the world of consumer buying. We thought the overall conclusion also had relevance for the B2B market. According to Edelman and Singer – “the traditional funnel model in which customers begin with a … Continue reading Shape the Customer’s Decision Journey – Create a Unique Competitive Advantage
