As Google takes the first steps to remove third-party cookies from Chrome, what is the true state of play of the possible alternatives? Kim Davis on January 17, 2024 “I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s … Continue reading Alternatives to third-party cookies: The state of play
Category Archives: Cookieless Targeting
Google is allowing select sites to delay phase out of third-party cookies
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end. Nicola Agius on January 8, 2024 Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced … Continue reading Google is allowing select sites to delay phase out of third-party cookies
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally. Nicola Agius on January 4, 2024 Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users … Continue reading Google has started phasing out third-party cookies
Google will start phasing out third-party cookies in weeks with new feature
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally. Nicola Agius on December 14, 2023 Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to … Continue reading Google will start phasing out third-party cookies in weeks with new feature
How To Get Around Third-Party Cookies For Targeting
How To Get Around Third-Party Cookies For Targeting by Cory Treffiletti , Featured Contributor, August 23, 2023 The digital media ecosystem has a love/hate relationship with cookies. If you aren’t Google, you love them. If you are Google, you hate them. And when I speak to other marketers, most of them are preparing for a … Continue reading How To Get Around Third-Party Cookies For Targeting
Google To Disable 1% Of Third-Party Cookies In Chrome
Google To Disable 1% Of Third-Party Cookies In Chrome by Laurie Sullivan @lauriesullivan, May 18, 2023 Google plans to deprecate third-party cookies for 1% of Chrome users in the first quarter of 2024 to support developers conducting real-world experiments that assess readiness and effectiveness without third-party cookies. To prepare for a web without third-party cookies, … Continue reading Google To Disable 1% Of Third-Party Cookies In Chrome
Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2023 Some 60% of participants to a recent survey agreed that user tracking will soon become obsolete, but more than 40% are not familiar with targeting technologies other than advertising identifiers. Ogury, a company focused on personified … Continue reading Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
75% of marketers still rely heavily on third-party cookies
45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies. Chris Wood on March 9, 2023 Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe … Continue reading 75% of marketers still rely heavily on third-party cookies
Google Says Automation Will Support Advertisers In A World Without Cookies
Google Says Automation Will Support Advertisers In A World Without Cookies by Laurie Sullivan @lauriesullivan, December 19, 2022 Google has offered an in-depth look at how automation will pick up where cookies leave off when targeting ads without browser cookies. The company is collaborating with the advertising industry to transition to new private ad technologies … Continue reading Google Says Automation Will Support Advertisers In A World Without Cookies
No Cookies? Retention.com Helps Provide Privacy-First Actionable Data
No Cookies? Retention.com Helps Provide Privacy-First Actionable Data Brad Anderson / 29 Nov 2022 The ongoing struggle over safe data management continues to heat up. Third-party cookies have had a bad rap for years, and while their future for providing actionable data remains murky, it doesn’t look good. This leaves businesses scrambling to look … Continue reading No Cookies? Retention.com Helps Provide Privacy-First Actionable Data
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