Category Archives: Conversion Optimization

10 Ways to Optimize Your Landing Page Copy for Maximum Conversions

by Rick Whittington November 22, 2015 Follow @rickwhittingtonNovember 22, 2015 Did you know that marketers who invest in optimization have higher conversion rates? Using data-driven best practices, A/B testing and other forms of marketing data can boost your company’s lead generation potential. Research indicates that marketers are focusing effort and budget on conversion optimization, which … Continue reading 10 Ways to Optimize Your Landing Page Copy for Maximum Conversions →

How To Use Product Spotlights To Drive Conversions

Conversion Optimization

By Nick Grant November 19th, 2015 Last time we talked we focused on driving new or regular readers to your site using product reviews. Tech sites lend themselves well to ongoing product reviews because new consumer electronics are constantly coming out. They also tend to cost a bit of money, so people are more likely … Continue reading How To Use Product Spotlights To Drive Conversions →