You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things. Jim Yu on September 7, 2017 Late in 2015, Google confirmed what many of us … Continue reading Mobile & desktop SEO: Different results, different content strategies
It’s a question that plagues every content marketer: How do you increase engagement on Facebook? Contributor Sweta Patel shares tips to help you boost your content performance on the platform. Sweta Patel on September 4, 2017 at 11:14 am Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward … Continue reading 5 Facebook algorithm hacks to up your content marketing game
Maddy Osman — August 11, 2017 — August 11, 2017 User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. In today’s day and age, consumers can share their experiences with your company in a matter of seconds. … Continue reading How to Measure the ROI of User-Generated Content
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017 Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy. Jen Schrauben on August 11, 2017 It’s no secret that a well thought out content marketing strategy can boost a brand’s … Continue reading Personable is profitable: A case to rethink your content marketing strategy
Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization. Rachel Lindteigen on July 21, 2017 If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common … Continue reading Comparing content production models: Which is right for your business?
So you have high-quality content. That doesn’t mean much if it doesn’t reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content. Blaise Lucey on July 20, 2017 When UBS launched “Unlimited” last year, the bank was excited to explore the new possibilities that could be … Continue reading 25 promotion tactics to ensure people actually see your content
It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy. Andrea Lehr on July 19, 2017 “Tangential content.” It’s a phrase my team loves — in large part because it’s typically used when we’re having … Continue reading 5 reasons to create content outside your niche
Disha Dinesh — July 8, 2017 Follow @Disha_Dee — July 8, 2017 Many marketers spend hours creating content, only to share it a few times before moving on to the next post. What good is brilliantly composed content when limited to a handful of promotions? Think about it. Email marketing has drip campaigns, where marketers … Continue reading 6 Social Media Automation Tools to Upgrade Your Content Strategy
Codrin Arsene — July 6, 2017 Follow @digitalpart — July 6, 2017 Kicking off your content strategy has never been easier: Searchmetrics Content Experience Review If you work in search engine optimization, you know there a lot of great tools to get a great SEO strategy in place quickly and efficiently. It’s also never a … Continue reading Kicking Off Your Content Strategy Has Never Been Easier: Searchmetrics Content Experience Review
