Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more. Blaise Lucey on June 30, 2017 For more than 20 years, lifestyle brand Life is Good has been guided by one … Continue reading How Life is Good built a content-first app with an 89% retention rate
In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites. Adri Nowell on June 26, 2017 Reaching the modern-day customer is tough. With online shopping, customers have access to an unlimited number … Continue reading Four ways brands can boost retail channel sales through content
Kent Campbell — June 22, 2017 Follow @reputationx — June 22, 2017 Create these five types of content at the same time, and in a specific order to give your inbound / SEO campaign consistency and make it easier to execute. Inbound is one of the most effective online marketing methodologies today. Done right, it … Continue reading Inbound: The 5 Content Types to Create Simultaneously
By Mandy Boyle May 8th, 2017 For businesses with multiple locations or large brands with dozens (or more!) distribution points, it can seem daunting to create content that’s specific to each and every geographic region you serve. While it may be a lot of work, it’s well worth the effort. Content that is locally … Continue reading Making Your Content Locally Relevant
Steve Masters — May 22, 2017 Follow @masterstips— May 22, 2017 What is privacy, when it comes to online behaviour? We live in a world where spy movies and TV shows convince us that we are always being monitored anyway – perhaps that is normalising our assumption about our own privacy. When I have raised … Continue reading Trading Privacy for the Promise of Better
Strategy, Not Execution, Optimizes Content Marketing by Jess Nelson, April 13, 2017 Over-taxed creative resources are a challenge to any content-based communications program. Developing content takes time and, if done incorrectly, can easily eat up marketing budgets while still proving ineffective. Only a third of 2,562 B2B marketers polled by the Content Marketing Institute rated … Continue reading Strategy, Not Execution, Optimizes Content Marketing
Megan Totka — April 14, 2017 Follow @MeganTotka— April 14, 2017 You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential … Continue reading Lead Your Customers to Your Best Online Content: Here’s How
You can’t craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy. Rebecca Lieb on April 11, 2017 As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires … Continue reading No content strategy is an island
Amanda Clark — April 4, 2017 Follow @GrammarChicInc— April 4, 2017 Whether you’re writing content for your company website or dashing off the latest company blog post, you want it to be something good—something that offers value to your reader, and reflects well on your brand. At the same time, you want it to be … Continue reading 5 Ways to Make Your Written Content More SEO-Friendly
What exactly does a consumer market insights professional do? Contributor Will McInnes gives you an inside look at the social CMI world. Will McInnes on March 22, 2017 As the socially driven CMO forges the path of success for social consumer market insights professionals (or social CMI), you may be wondering exactly what the … Continue reading A day in the life of a social CMI pro
