Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience. Kristopher Jones on August 22, 2017 At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing … Continue reading How to improve your SEO with user-friendly interlinking
Joseph Forte, Jr. — August 18, 2017 Follow @dmakproductions — August 18, 2017 Pexels / Pixabay If you’re looking for new video content, one of the easiest ways that you can find it is by repurposing old content that your business has already used. Blog posts, white papers, and infographics can all be used as … Continue reading How to Create Videos from Previously Repurposed Content
How to market your brand using interactive native content Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your marketing campaigns. Jane Loring on April 18, 2017 Native advertising … Continue reading How to market your brand using interactive native content
How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users. Megan Hannay on August 9, 2017 In late 2016, some hockey fans were pretty miffed with the NHL. It wasn’t because of a certain call … Continue reading How to personalize content for locals
Natalie Petersen — July 21, 2017 — July 21, 2017 One of my favorite content creators and vlogs to follow on social media is Lucie Fink. Lucie currently works at Refinery29 (another favorite of mine) and according to her website: “At Refinery29, she created and hosts the hit YouTube series “Try Living with Lucie” where … Continue reading Variety is Key: How to Make Vlogs like Lucie Fink
By Lucia Wang July 14th, 2017 If you are a content marketer like me, you probably have realized that a picture is worth a thousand words. Quality writing is a crucial part of your content success, but to really stand out from the crowd, visual content must become part of your marketing arsenal. Effective use of … Continue reading How To Use Visual Content To Drive Results
Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide. Conrad Saam on July 5, 2017 At the end of last year, I shared the results from three of our projects showcasing how we had increased traffic by … Continue reading More content, less traffic: Part II
Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts. Rachel Lindteigen on June 23, 2017 In business, revenue is often the bottom line. Let’s face it, as marketers, if we’re not driving … Continue reading How content drives revenue (and how to prove it)
The machine learning-based tool also suggests the best audience segments for engagement with that content. Barry Levine on June 21, 2017 The good news about user-generated content (UGC) is that there’s so much to choose from. And therein lies the rub. This week, UGC platform Stackla has expanded its machine learning into a product … Continue reading Stackla adds a Co-Pilot to recommend which user content should be published
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. Rebecca Lieb on June 14, 2017 No matter what kind of marketer you are, content matters. The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in … Continue reading Why content matters (no matter what type of marketer you are)
