So, you’ve created tons of content, but you still aren’t gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential. Sherry Bonelli on January 10, 2018 I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, … Continue reading 5 content distribution strategies for 2018
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. Mark Traphagen on November 28, 2017 I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world … Continue reading Why writing style matters for social and content marketing
By Abhishek Talreja November 6th, 2017 “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”-Brian Solis Content which is created by your fans and followers while participating in a contest or a giveaway is called UGC or user-generated content. 85% of users surveyed find … Continue reading Proven Ways to Leverage User Generated Content for Your Business
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention. Jane Loring on September 11, 2017 Over the past few months, we have been examining the many advantages that interactive native content has to offer. From brand awareness … Continue reading How to market your brand using interactive native content, Part 6
By Munender Singh September 6th, 2017 Let’s admit. Developing a quality post takes time. Not just time, but a whole lot of work and some money, too. Now imagine if just a handful of people read that quality post and it vanishes in the content war. Your dream of reaching millions of people, inspiring them, … Continue reading The Quick and Dirty Guide To Write Hypnotic Headlines
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Jane Loring on August 18, 2017 It’s easy to mistake cross-channel marketing for another buzz-term or gimmick. However, in reality, few tactics so … Continue reading How to market your brand using interactive native content — Part 5
Denny McCorkle — August 30, 2017 Follow @DennyMcCorkle — August 30, 2017 Your social profiles and the social sharing of career-related content should confirm your personal brand identity to others and provide support for personal name SEO. Content has power for personal branding. The social sharing of curated or created content can: (1) show others … Continue reading Reimagine Your Content and Social Sharing for Personal Name SEO
How to market your brand using interactive native content — Part 4 In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts. Jane Loring on July 19, 2017 After examining the role of interactive content in brands’ awareness, … Continue reading How to market your brand using interactive native content — Part 4
How to market your brand using interactive native content — Part 3 In part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness. Jane Loring on June 15, 2017 One of the tech arena’s favorite buzzwords is … Continue reading How to market your brand using interactive native content — Part 3
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth. Jane Loring on May 17, 2017 In the first piece of this series, we examined the different ways interactive content can assist brands in achieving … Continue reading How to market your brand using interactive native content — Part 2
