Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers. Janet Driscoll Miller on July 9, 2018 I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an … Continue reading Be careful what content you cut from your site
There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change. Kristopher Jones on June 29, 2018 Some people look at the changes Google makes to its algorithm as … Continue reading Parsing pages: Is it better to update or remove thin content?
Jessica Mehring — June 1, 2018 Follow @horizonpeak — June 1, 2018 Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as an expert, and can even convert skeptics into believers. In fact, a recent Buzzsumo report found that original research (i.e. data you gather … Continue reading Content Types: Infographics
By Valentine Ferrari May 31st, 2018 Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul. Although at first it might seem that you’ll never run out of great ideas or topics, sometimes it just happens. Maybe you … Continue reading 5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time
By Jennifer Warren May 25th, 2018 You found the question counterintuitive…right, especially when the online gurus are heavily favoring content-first approach as their go-to strategy for website development process. The most touted payoff of content-first approach is that it fast tracks the website development process. But then, for a moment, forget the recommendations of the … Continue reading Content-First: the Enemy of Design-first?
Howard J. Sewell — March 27, 2018 Follow @hjsewell — March 27, 2018 Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently. The common excuse is time: when you’re under the gun to get that Webinar invitation … Continue reading 10 Great Ideas for Your Next Subject Line Test
Howard Tiersky — February 13, 2018 Follow @tiersky — February 13, 2018 There are well over one billion websites on the Internet, and the vast majority of them are free. Over two million apps await download in both the Google Play and Apple App stores, and most of these are also free. With so much … Continue reading How to Get People to Pay for Your Content
As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences. Brent Hieggelke on January 29, 2018 It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past … Continue reading Introducing the ‘content conversation’: The new twist in content marketing using live video
So, you’ve created tons of content, but you still aren’t gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential. Sherry Bonelli on January 10, 2018 I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, … Continue reading 5 content distribution strategies for 2018
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. Mark Traphagen on November 28, 2017 I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world … Continue reading Why writing style matters for social and content marketing