Plus the latest on agile marketing and news from Coveo and Qubit. Kim Davis on October 18, 2021 6 key elements of a great agile marketing backlog “Having a great agile marketing backlog can make an impactful difference for teams,” writes agile coach Stacey Ackerman. The definition and purpose of a backlog is simply an … Continue reading Looking for clarity on CDPs
Category Archives: Content Optimization
How To E-A-T Your Way to the Content Google Likes
Susan Friesen June 15, 2021 Follow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what … Continue reading How To E-A-T Your Way to the Content Google Likes
Google Says Duplicate Content is NOT Penalizing Your Search Ranking
Noa Eshed March 12, 2021 In what is one of the more interesting and debated SEO topics, it turns out, maybe not surprisingly, that as with anything, Google applies judgment and doesn’t automatically penalize duplicate content whether it’s within your website pages or content across the web. John Mueller, the lead of the Search Relations … Continue reading Google Says Duplicate Content is NOT Penalizing Your Search Ranking
The growing importance of content analytics
Analysis and measurement is foundational for content efficiency. Rodric Bradford on October 1, 2020 Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid and … Continue reading The growing importance of content analytics
How Jack Daniel’s Parent Brown-Forman Proves Content Performance
How Jack Daniel’s Parent Brown-Forman Proves Content Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2020 Brown-Forman, the holding company for Jack Daniel’s and dozens of spirit brands, has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure the performance of campaigns. “About 2,400 users globally have … Continue reading How Jack Daniel’s Parent Brown-Forman Proves Content Performance
How to Find New Content Ideas for Your YouTube Channel
Syed Balkhi — February 12, 2020 If you have a YouTube channel, whether it’s to promote your business or just for fun, you know that constantly coming up with exciting new video ideas can be challenging. Plus, there’s a ton of interesting content on YouTube. In fact, according to Statista, more than 500 hours of … Continue reading How to Find New Content Ideas for Your YouTube Channel
How dopamine fuels the golden rule of content marketing
We can leverage the brain’s reward system to engage consumers with value-based content. Jade Bunke on October 25, 2019 Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business … Continue reading How dopamine fuels the golden rule of content marketing
How to Increase Engagement with Interactive Content
Syed Balkhi — August 31, 2019 Follow @SyedBalkhi — August 31, 2019 When you create content for your website, the goal is to have readers spend as much time on your site as possible. The more time readers spend on your website, the more information they can consume, the more connected they’ll be to your … Continue reading How to Increase Engagement with Interactive Content
Google Simplifies Publisher Content Guidelines To Reduce Conflicts
Google Simplifies Publisher Content Guidelines To Reduce Conflicts by Laurie Sullivan @lauriesullivan, August 28, 2019 Google will standardize the way it presents content policies to publishers in an effort to simplify how it communicates its restrictions and processes. Information seems easy to access, but sometimes communicating the details of rules, regulations, terms and conditions is … Continue reading Google Simplifies Publisher Content Guidelines To Reduce Conflicts
How to Use Smart Content to Decrease Your Website Bounce Rate
Dan Moyle — August 6, 2019 Follow @danmoyle — August 6, 2019 OpenClipart-Vectors / Pixabay We know that a bounce rate measures the percentage of visitors that leave your website after viewing only one page on your site. In other words, they “bounce” back to the search results or referring website. Sure, we want to … Continue reading How to Use Smart Content to Decrease Your Website Bounce Rate
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