Kaitlyn Hammond — June 17, 2019 — June 17, 2019 Tumisu / Pixabay Content creators are extremely valuable because they are the link that connects your business to your target audience. Content is anything that can be used to describe your company, such as text, website content, email marketing, blogs, press releases, videos, and images. … Continue reading 4 Traits You Need in an Employee for Top Notch Content Creation
Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. Keith Pieper on May 7, 2019 The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as … Continue reading Contextual audience targeting: Pivot your audience strategy from cookies to content
Don’t Know Much About [ ]? Develop Engaging Content Anyway by Mobs Robertson , April 24, 2019 Growing up in the early aughts without television, I learned just enough about the show “Even Stephens” to join a conversation without having seen the latest episode. Fast-forward 15 years, and I find myself using that skill frequently … Continue reading Don’t Know Much About [ ]? Develop Engaging Content Anyway
Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here’s how. Jim Yu on February 28, 2019 There has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of those growth spurts is far from coincidental as … Continue reading A strong central stack of technology begins with the CMO
How viewability expectations are evolving and what that means for marketers. Robin Kurzer on January 9, 2019 Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in … Continue reading Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think
Chief Strategy Officer Debbie Qaqish on the “Rise of Strategic Marketing Operations Functions.” Amy Gesenhues on October 4, 2018 Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran … Continue reading Today’s CMO must tackle these 3 challenges
Emily Wiseheart — August 9, 2018 — August 9, 2018 Recently, I have been seeing a lot of storefronts having fun with the chalkboard signage outside their doors: Via Pinterest I love this concept because when customers are walking by, they have about 2 seconds to make a decision on whether to go into the … Continue reading Use Subject Lines to Engage Donors
Ben Duchesney — August 6, 2018 — August 6, 2018 How do you keep people reading your email? By making sure the first thing someone sees in their inbox is your email, and influencing a reader’s decision to open it, not just ignore it along with the other emails. If your goal is to convince … Continue reading Craft a Subject Line and Preheader Pair to Inspire More Opens
SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. … Continue reading Here’s why you should start thinking of content marketing as an SEO strategy
