Your archives just might be a traffic gold mine if you take the right steps to refresh and resurface those pieces, marketers say. Amy Gesenhues on March 20, 2019 A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content does exceptionally … Continue reading How to make old content marketing new again
Some swear by the highly iterative process for creating marketing content. Others say it’s not a fit. Barry Levine on March 13, 2019 Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams, short-turnaround development cycles and rapid iterations based on feedback. In recent years, Agile fans … Continue reading Developers love Agile, but is it right for content marketing?
When marketers set realistic expectations, they’re in a better spot to succeed long term. Henry Bruce on December 12, 2018 When marketers invest in content, they have to face a difficult truth. No content program is going to drive substantial results in 30 days. Maybe not 45 or 60 either. They may have to wait … Continue reading Why content marketers don’t want instant gratification
A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling
5 Types of Content Attracting Paying Customers by Alex Valencia , Op-Ed Contributor, August 31, 2018 Google has long recognized the importance of content. Marketers for the most part agree that brands need a content strategy. Content attracts visitors to your site and builds trust and a relationship with your audience as well as awareness … Continue reading 5 Types of Content Attracting Paying Customers
Andrew Gazdecki — May 22, 2018 Follow @biznessapps — May 22, 2018 For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company … Continue reading Why Your Small Business Should Have A Content Marketing Strategy
4 Upshots Of Content Marketing’s Explosive Growth by Adam Rossow , May 3, 2018 Content marketing is moving at light speed and expected to be worth $412 billion by 2021, according to market study by Technavio. Companies of all sizes are reallocating their digital ad dollars to content marketing because it’s one of the most … Continue reading 4 Upshots Of Content Marketing’s Explosive Growth
By Larry Alton February 23rd, 2018 In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online marketing is to promote brand authenticity through content marketing. Promoting Authenticity … Continue reading The Need for Authenticity: Customer Engagement & Content Marketing
By Disha Dinesh February 22nd, 2018 Video marketing has begun to critically impact the consumer journey in many industries, and social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more often than not, videos are responsible … Continue reading How to Use Content Marketing Tools to Get More YouTube Views
Michelle Brown — February 10, 2018 — February 10, 2018 Image Credit: Thomas Digital We’ve already established numerous times that web design is extremely important as a first impression for your customer base – from the choice of colour to the layout – but how does it affect content marketing? Well, it can affect many … Continue reading How Web Design Impacts Content Marketing
