Martina McGowanMarch 18, 2015 “We have to continually be jumping off cliffs and developing our wings on the way down.” Kurt Vonnegut We all possess a number of gifts, talents, and skills. And, if you are anything like me, these are only overshadowed by the number of other creative things I’d like to pursue on … Continue reading The Importance Of Finding Ways To Create Consistently
Zoe WaldronMarch 18, 2015 As visual platforms like Pinterest, Instagram, and Tumblr are proven as more and more influential to sales, the product images these brands are taking are getting better catered to each platform. But the number of big brands that have generic, small, overly-promotional images is still very high. By taking the time … Continue reading Businesses Embracing Social Media with Beautiful Content
Jackie NagelMarch 18, 2015 What entrepreneur doesn’t scratch their head in bewilderment trying to figure out how to drive more traffic to their website! When properly satisfied, we know the volume of website traffic influences lead generation and, if done right, the number of new clients. And, aren’t new clients what you’re ultimately after in … Continue reading How Blogging For Your Small Business Drives Traffic To Your Website
by Daniel Kosir March 18th, 2015 As the preeminent businesses-to-business networking platform, LinkedIn can have a tremendous impact for brands in industries of all types. From brand awareness to acquiring leads and beyond, it presents a number of options to target specific demographics and boost social media marketing efforts. With LinkedIn advertising options … Continue reading 7 Tips To Help You Boost Your Content On LinkedIn
Lynne MurrayMarch 18, 2015 You know that blogging is an essential part of content marketing, but the time constraints of a day-to-day work load can mean that the thought of slowing down to write a blog, which may not provide you with instant results, can be daunting. This can mean falling behind on what is … Continue reading How To Create Interesting And Valuable Blogs
Mari KaneMarch 17, 2015 As a blogger, publishing an ebook of posts is an easy and effective way to promote yourself as an industry authority. Once created, you could sell the ebook on Amazon or Smashwords to make a little passive income. Or, you can give away the ebook in exchange for the name and … Continue reading Publish an Ebook of Posts to Build your Subscriber List
Content marketing isn’t solely for driving sales. It can recruit employees, provide customer service, facilitate product feedback and more. Columnist Rebecca Lieb tackles how content’s impact on these areas can be quantified. Rebecca Lieb on March 17, 2015 Content has become pervasive. It fills websites, social media, advertising and collateral. It comprises words, images, audio-visual … Continue reading A Meaningful Framework For Content Measurement
Brooke BallardMarch 17, 2015 I have a ginormous secret. I was lucky enough to receive an advance copy of The Content Code. Perks, you gotta love ‘em! As I’m making my way through the book for a second time, I get the genius idea to turn some of Mark’s content ignition tips and ideas into … Continue reading The Content Code: 11 Ways To Ignite Content (Infographic)
Enthusiastic early adopters, HarperCollins says its most successful community post generated more than a million views. Amy Gesenhues on March 16, 2015 360b / Shutterstock.com Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform, ending unpaid content opportunities for brands that had been using the site for content marketing efforts. … Continue reading BuzzFeed Bars Brands From Publishing Content On Its Community Platform
Ascend2 Content Marketing Trends Survey also looks at effectiveness and difficulty of using different types of content. Matt McGee on March 16, 2015 Content marketing works. That’s the conclusion from a recent Ascend2 survey in which 89 percent of companies that use content marketing say it’s successful. The Content Marketing Trends survey covered 290 marketers, … Continue reading 89 Percent Of Companies Using Content Marketing Say It Works [Survey]
