Which type of content marketer are you? Columnist Quinn Whissen breaks down five personas to help you better understand — and collaborate with — your marketing peers. Quinn Whissen on July 27, 2015 We already all know there are five people you meet in heaven, but seeing as we’re not dead yet, let’s keep it … Continue reading 5 Types Of People You Meet In Content Marketing
Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation division. Amy Gesenhues on July 23, 2015 This past January, Allie Kline was named CMO for AOL Inc. after leading marketing efforts for the AOL Platforms family of brands. She now oversees all … Continue reading A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising
Columnist Kerry Jones shares the state of the content marketing job market based on new research and insights from recruitment professionals. Kerry Jones on July 23, 2015 If you’re looking for a content marketing job, you’re in luck. But if you’re trying to hire for content roles, you may find there’s a lot of competition … Continue reading 6 New Insights About Content Marketing Hiring Trends And Job Growth
Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy. Nathan Safran on July 17, 2015 I recently came across a chart from Econsultancy and Oracle Marketing Cloud’s Marketing Budgets 2015 Report showing … Continue reading Dissecting Ongoing Content Investment By Marketers
Joakim NilssonJune 23, 2015 If brands and organizations all over the world are embracing large scale social media monitoring data to enhance their business, can’t journalists do the same, writing sharper and more informed articles, and ultimately contributing to better journalism? Twitter has emerged, perhaps unsurprisingly, as the platform that journalists love to use. It’s … Continue reading How Journalists Can Use Social Data to Create Must-read Content
Jon-Mikel BaileyJune 23, 2015 The biggest enemy of content marketing is the blank screen. The most difficult thing about creating content is getting started. That blank screen brings fear. Your mind goes blank. No content is created. This is bad. Sometimes you need some help to get the juices flowing. Sometimes the best content doesn’t … Continue reading Video And Podcast Interviews – Powerful Evergreen Content
Jomer GregorioJune 23, 2015 In any form of marketing, the key to effective communications that generate the kind of results you want depend on how well you know the people you are talking to. Each person has unique attributes that are defined by their various needs, lifestyles and motivations. From a consumer’s perspective, the factors … Continue reading Content Marketing Buyer Personas In A Nutshell (Infographic)
If you want an engaged audience, user-generated content is key. Columnist Jordan Kretchmer explains why UCG makes a big impact on buying decisions. Jordan Kretchmer on May 29, 2015 Branded communities are emerging as one of the most effective tactics in social marketing, so it’s no surprise that marketers are beginning to invest more resources … Continue reading Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content
Ashley Taylor AndersonMay 29, 2015 In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today’s innovations will quickly evolve into something we’ve only just begun to imagine. In this last article on brand marketing evolution, we’re going to … Continue reading Brand Marketing Evolution: The Future of Content Creation
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings. Kelsey Libert on May 29, 2015 Based on HubSpot’s “State of Inbound 2014–2015” report, the companies with the highest ROI focus on blogging, organic search, and content amplification. As the … Continue reading 5 Research-Based Findings Show Content Marketing Beats Native Advertising
