by Meaghan McBee February 24, 2016 Follow @ZenContentFebruary 24, 2016 With a sizeable 90% of consumers finding custom content valuable (TMG Custom Media), it’s no surprise that many brands strive to craft a content strategy around information unique to their business. Building a solid content strategy based on trends and statistics is the key to … Continue reading Building Your 2016 Content Strategy [Infographic]
by Louis Foong February 19, 2016 Follow @thealeagroupFebruary 19, 2016 How would you feel if I told you that the best tactic to build up your brand’s relevance not only wouldn’t cost you a thing, but it wouldn’t even require you to do any work? Chances are, you’d laugh and think that I was joking. … Continue reading How User Generated Content Will Keep You Relevant [Infographic]
Building out your content offerings is like furnishing an empty house — with so many options it’s hard to know where to start. Columnist Rebecca Lieb explains how to narrow things down through research. Rebecca Lieb on February 16, 2016 We’ve previously discussed how to conduct a content audit. Part of that process is … Continue reading How To Analyze Your Content Needs
by Shelley Hoppe February 10, 2016 Follow @SoutherlyCommsFebruary 10, 2016 If I were to interview your creative teams, what would they say about your briefing skills? Are you undaunted by this question…or do you have a nagging suspicion that their answers may not be to your liking? I ask because I have seen very few … Continue reading The Lost Art of Writing a Fantastic Creative Brief
What’s a content creation swipe file? It’s a repository of ideas, images and research that will help you map out what to create next. Columnist Quinn Whissen explains why you need one and how to create it. Quinn Whissen on February 8, 2016 Let’s start with a story… You sit down to create a piece … Continue reading Content Creation Swipe Files: Inspiration, Tools & Organization
by Steve Gumm February 3, 2016 Follow @stevegummFebruary 3, 2016 Local Video Marketing provides the best way to connect with local customers on a more personal level without them having to actually drop in on your place of business or schedule an appointment with you. The primary reason I love video is because of the … Continue reading Local Video – The Holy Grail of Content Creation For Small Business
by Suzanne Hoenig February 3, 2016February 3, 2016 In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable … Continue reading 2016 Content Marketing for Small Businesses: Back to Basics
by Amanda Wilson January 30, 2016 Follow @ajulietwJanuary 30, 2016 Have you read the Seven Habits for Highly Effective Sales Content yet? Don’t worry – either way, we’ve created this series of posts to highlight those 7 habits for success. Do you remember the old days (and ways) of creating content? Until fairly recently, these … Continue reading Habit #6 — Context, Focus on the Second Dimension of Content Development: The “When”
by Jennifer Hanford January 28, 2016 Follow @jennghanfordJanuary 28, 2016 Multi-task much? A recent study conducted by Microsoft Corporation found that the average human now has a shorter attention span than a goldfish. A goldfish can focus for nine seconds; people are down to a mere eight seconds. With so much information coming at us … Continue reading How to Create Bite-Sized Content [Infographic]
by Jomer Gregorio January 28, 2016 Follow @JomerGregorioJanuary 28, 2016 Creating content is easy. It is creating content with relevance and value that is difficult, more so sustaining it. With great content comes great effort, time, knowledge, energy, and resources. While some entrepreneurs have managed to juggle content creation with the tasks of running an … Continue reading SMB Content Creation Checklist – 8 Strategic Steps to Consider [Infographic]
