Category Archives: Competition

11 Ways To Make Constructive Criticism Your Most Powerful Ally

by Martina McGowan November 27, 2015 Follow @MartinaMcGowanNovember 27, 2015 Providing criticism can be a little a like walking on eggshells. You want to be helpful, but, sometimes, egos can easily be bruised. However, good criticism has great value. Sometimes people do not understand the mistakes they are making. Providing constructive criticism effectively is a … Continue reading 11 Ways To Make Constructive Criticism Your Most Powerful Ally

Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

John TyremanJune 20, 2015 In a recent post, we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace.  But whom do you need to differentiate your firm from?  While there are multiple components to a successful branding research endeavor, today we are going to focus on … Continue reading Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes

Evan CumminsJune 12, 2015 When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it … Continue reading Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes

One Word Can Speak Volumes About Your Company Culture (DD)

Bob HayesJune 1, 2015 Employee surveys are used to help manage the employee relationship. The questions in the employee survey are used to elicit employee responses that will be used to better understand how to improve that relationship. I crafted a new employee survey question that combines the best of both structured and unstructured measurement … Continue reading One Word Can Speak Volumes About Your Company Culture (DD)