Alex Birkett — July 10, 2017 — July 10, 2017 The call to action is a core component of marketing, sales, and any persuasion-based effort today. There’s been a lot of content written about how to tweak CTA copy, color, size, and other elements, but sometimes, it’s easiest to learn through examples. In this way, … Continue reading 25+ Call To Action Examples: The Good, The Bad, and the Ugly
Kelley Schultz — January 5, 2017 — January 5, 2017 It’s no secret that digital advertising is growing. eMarketer estimates digital advertising will be 35.9% of total ad spend this year and 38.4% by the end of 2017. This growth is undoubtedly fueled by mobile advertising, with mobile spend estimated to encompass 64% of total … Continue reading How To Measure and Attribute Call Conversions in 10 Ways
Sabrina Ferraioli — December 29, 2016 — December 29, 2016 The Focus on Customer Acquisition If you ever call a company’s customer support department and then call their sales department, you’ll likely notice a difference in the level of service you receive in each situation. Frequently, it seems you are more liable to spend time … Continue reading How to Turn Customer Support Calls into Revenue
Julie Hansen — December 5, 2016 Follow @acting4sales— December 5, 2016 Not every pitch or presentation ends in a signed contract. However you must ask for some next step, otherwise you have just invested a lot of time and energy delivering an informative talk. With so many deals ending in “no decision” today, you can’t … Continue reading 6 Keys to Closing the Sale with a Great Call-to-Action
by Aaron Baar, Staff Writer, November 1, 2016 For all the attention we give mobile in this age of do anything, anywhere, anytime, we sometimes forget that the device in our hand is — in addition to being a Web browser, game center, social network checker and e-mail device — also a telephone. While search … Continue reading Reminder: Mobile Devices Can Call, Too
Anna Manteufel — November 1, 2016 — November 1, 2016 The goal of any business is to convert potential customers into loyal clients. Sounds easy enough right? Not so fast. In the online world user simplicity and engagement are key. On your website this may be a subscription button, shopping cart, or even a contact … Continue reading Writing CTAs That Convert
by Christina DavidsonOctober 17, 2016 Calls to action also known as CTAs are common practice when attempting to convert a website visitor into a lead. This call to action directs the user to take the next step and can collect valuable information about your prospective customers. Let’s take a deeper look into the definition of … Continue reading Calls to Action: Best Practices for Effective CTAs
by Brad Smith Follow @bsmarketerSeptember 4, 2016 When testing their call to action, most people focuses on the color, the button’s curve, or kerning of the text – when in reality, none of that matters. At least not in the grand scheme of things. As we’ve driven home before, tiny changes usually lead to tiny … Continue reading The 3 Crucial Features of a Great CTA
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Brian Patterson on August 30, 2016 There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible … Continue reading Test points to likely influence of click-through rate on search rankings
by Ari Gillam Follow @arigillamAugust 28, 2016 So you’re researching how to craft an effectual CTA to increase sales for your online shop? You’ve come to the right post! We’ve sifted through the plethora of posts debating which CTA color ‘grabs the millennial eye and massively increases sales’, so you don’t have to. We will … Continue reading What Are Effectual CTA’s Made of?
