Snowflake’s Ganesh Subramanian maps out your organization’s marketing analytics maturity curve. Chris Wood on December 3, 2021 “Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. Businesses that get stuck in this … Continue reading Transforming your organization to activate customer data
Plus sessions on agile marketing and the MarTech Replacement Survey coming up at MarTech next week. Kim Davis on September 10, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up … Continue reading When transformation becomes permanent change
Daniel Burrus April 27, 2021 Steve Jobs of Apple once stated, “The people who are crazy enough to think they can change the world are the ones who do.” This mantra has resonated with hundreds of entrepreneurs and business leaders over the past decade since Jobs passed on. What is interesting is how many individuals … Continue reading Transformation is the Only Way to Really Change the Game
Steven Imke April 6, 2021 Most businesses are obsessed with competition. The problem with that way of thinking is that competitors come and go. Aiming to be better than the competition means that the business direction is largely driven by what its competitors are doing. Instead, today’s businesses would be better served by focusing on … Continue reading Why It Is Important That Businesses Develop an Infinite Mindset
As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance you’ll end up someplace else. Mark Berns on November 23, 2020 Business strategy traditionally has been created by senior executives and handed down like tablets of the law. The ubiquitous five-year … Continue reading Is your transformation strategy really a strategy?
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy. Rodric Bradford on September 15, 2020 Food and technology have been on everyone’s mind in the past six months, and for SAP CX these two worlds collided this spring in a 7-day span when its SAP Commerce Cloud was … Continue reading How a UK food provider went from B2B to D2C in 7 days
Anthony Mersino July 29, 2020 Many people think of transformation as a linear process. Whether it is a digital or agile transformation, or even a personal transformation, we like to think of it as a straight line from where we are to our goal. As a coach, and a “change agent”, I’ve been overly enthusiastic … Continue reading The Messy Middle Ground of Agile Transformation
Colleen McKenna July 20, 2020 I first wrote, Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable, 2013, updated it in 2016, and now, it only seems fitting to bring it back again. I hate it when people lose their jobs. Not a week goes by that I don’t hear of someone losing … Continue reading It’s Your Time to Learn; Re-invent, Re-skill and Remain Relevant
Dave Sutton June 16, 2020 Artificial intelligence (AI) is a buzzword that’s been on people’s minds for the last 20 years—but the vision of what it is has changed dramatically. Instead of futuristic humanoid robots tottering around major city streets, what we see now is a leading way to help customers interact with companies. AI … Continue reading How AI Transforms Business and Improves the Job Market
Synergy — March 21, 2020 The government response to the spreading coronavirus has evolved rapidly, culminating in the passing of the Families First Coronavirus Response Act. Given that the language of the law measures nearly 20,000 words, it can be difficult to digest on your own. As your HR partner, its our job to be … Continue reading Understanding the Families-First Coronavirus Response Act
