Bonnie HarrisJuly 13, 2015 Even when it might not feel like a priority, business blogging is a critical component of your business’ success. At times it may be tempting to give up on your business’ blog, but don’t do it — Hubspot reports that marketers who use blogs receive 67 percent more sales leads than … Continue reading How to Fight Writer’s Block on Your Business Blog
Lori SoardJuly 10, 2015 The goal of any good screenwriter, or any writer really, is to grab the reader’s attention and keep it until the end. Your goal for your blog should be exactly the same. From the minute the site visitor hits your landing page, his attention should be captured enough that he doesn’t … Continue reading Capture Your Reader’s Interest Like a Hollywood Screenwriter
David LeonhardtJuly 4, 2015 How long should a business blog post be? It’s a common situation.A small business decides to start a blog, but is uncertain how long it should be. I get questions like… Is 300 words enough? I hear that longer posts are better.Is that true? Is 500 words the right number? The … Continue reading The Long And The Short Of Business Blogging
Brandon MechamJuly 2, 2015 Business Blogging Helps Customers Business blogging is a great way to drive traffic to your website. An established blog delivers value to prospective customers and helps you establish yourself as a thought leader within your industry. This is the information age, people! Customers know they can find information at any moment’s … Continue reading 7 Deadly Sins of Business Blogging
Julia BorginiJune 23, 2015 Between all those meetings, status updates, reports, and actual work, who’s got time to keep the business blog stocked with great content? Well, you should. Here’s the Top 10 List of Business Blogging Tools that’ll help you do that and much more. 1. Highlight your archived content Previously published content that’s … Continue reading The Top 10 List of Business Blogging Tools
Julia BorginiJune 20, 2015 In a benchmark study of HubSpot customers, they found that ones that blog 15+ times per month get 5 times the traffic than the ones that don’t blog at all. Five. Times. While part of that is because they’re putting out a lot of great, valuable content for their audience, the … Continue reading Create Recurring Value With Your Business Blog
Allison VanNestJune 18, 2015 What comes to mind when you think of summer? It’s the season of vacations, of lazy days by the pool, of cookouts and beach trips and popsicles. But for most businesses, summer isn’t exactly the peak season for sales and productivity. How can you maintain your business blogging momentum, gain new … Continue reading Business Blogging and the Summertime Blues
Mike TemplemanJune 15, 2015 Although businesses are always chasing after innovation, the way they approach business blogging, ironically, often lacks innovation. It’s not hard to see why. We all do it: when we’re tasked with doing something repetitive — whether it’s scheduling and writing a blog post every two days or washing our car — … Continue reading 3 Secrets of Innovative Business Blogging
Annaliese HenwoodJune 10, 2015 I know many people would prefer to write their own content without resorting to others’ ideas for inspiration. Writers often prefer to create unique content that hasn’t been shared a bunch of times before. I agree that would be best, but sometimes using others’ resources to inspire your own writing can … Continue reading Overcoming Writer’s Block: Subscribe and Discover
Sarah GreesonbachJune 5, 2015 When you first start a company blog, you have a lot of choices to make. What should you write about? How will you carve out time to keep it up to date? What voice will you use? Sidebar or no sidebar? How often do you update? But while these are important … Continue reading 4 Pros and Cons of Hiring a Content Marketing Firm to Write Your Company Blog
