Category Archives: Branding

Talent Branding: What’s In a Name?

Maren HoganAugust 21, 2015 That infamous question – What’s in a name? As we tragically found out, a lot. A name can carry thoughts, feelings and ideas that may or may not accurately reflect the subject. For employers, the name of their company holds a lot of weight when it comes to the attraction of … Continue reading Talent Branding: What’s In a Name? →

5 Mistakes To Avoid When Creating Your Brand’s Website

Branding

Dafna SarnoffAugust 16, 2015 Hello, this is Dafna Sarnoff, your friendly CMO-in-a-box, back again to provide you with some marketing suggestions that I hope you find useful. If you want to be found in today’s crowded digital marketplace, having a great company website just isn’t enough. It’s essential that you optimize your site for search … Continue reading 5 Mistakes To Avoid When Creating Your Brand’s Website →

Brand Control: Reputation Management for the Entrepreneur

Branding

Dan SteinerJuly 31, 2015 Starting a business is undeniably hard. For many entrepreneurs, it measures as one of the hardest things they’ll ever do. Launching a company is unlike almost any other profession: it takes over all hours, moves incredibly fast, and requires personal investment and sacrifice unlike any job or education. From bootstrapping the … Continue reading Brand Control: Reputation Management for the Entrepreneur →

Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting

Branding

As more consumers are turning to mobile, geomarketing is becoming increasingly essential for marketers. Columnist Andy Lombard explains why it should be a key part of your marketing strategy. Andy Lombard on July 24, 2015 On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 … Continue reading Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting →

Brands Missing Opportunity To Measure Consumer Sentiment

Branding

Laurie Sullivan @lauriesullivan, (July 22, 2015) Advertisers are missing an opportunity to create new metrics to measure things like consumer sentiment. That was the consensus among experts during a panel on measuring content’s impact at the MediaPost OMMA LA conference Art & Science of Digital Advertising. In fact sentiment is the one thing marketers can’t … Continue reading Brands Missing Opportunity To Measure Consumer Sentiment →

Engagement For Creating Brand Awareness

Branding

Laurie Sullivan @lauriesullivan, (July 22, 2015) Is the pendulum swinging too far to the geeky side? “No,” said Brian Borkowski, director of digital marketing at Farmers Insurance, speaking at the OMMA LA conference Tuesday. “I think we need to test in new places that make us feel uncomfortable.” MediaPost Editor in Chief Joe Mandese asked … Continue reading Engagement For Creating Brand Awareness →

Brands & Bloggers = Love at First e-Sight

Branding

Apeksha HariharJuly 16, 2015 Cupid struck when brands and bloggers decided to mingle in early 2012. While the meet cute was just the right thing to drive meaningful conversations online – executing extraordinary work within this form of marketing can be highly stimulating. Blogger outreach programs have by far been my favorite style of social … Continue reading Brands & Bloggers = Love at First e-Sight →

9 Brands Perfecting The Art Of Facebook Video

Branding

Sahail AshrafJuly 8, 2015 There are no two ways about it; videos on Facebook are becoming incredibly powerful. In fact, they are arguably becoming a necessity for any brand that wants to reach and engage with an audience. Recent research suggests this, and a number of brands are being open about their approach to video … Continue reading 9 Brands Perfecting The Art Of Facebook Video →

How Brands on Twitter Went Creative During the Leap Second

Branding

Priyanka RavaniJuly 5, 2015 June 30th 2015 was exactly a second longer than most days. So instead of the day ending at 23:59:59, the clocks were moved to 23:59:60 and then came the next day. That is called a leap second! This has been the 27th adjustment since the practice began in 1972, reason being … Continue reading How Brands on Twitter Went Creative During the Leap Second →

Benefitting from the 4th of July on the 5th and Beyond

Branding

Aya TsurutaJuly 4, 2015 It’s right around the corner! The sun, the picnics, the fireworks, people bleeding red white and blue. That’s right, the 4th of July is only a few days away. Although no gift-giving is involved in this national holiday, the 4th of July like all holidays is a gift in itself to … Continue reading Benefitting from the 4th of July on the 5th and Beyond →