by Chris Lake November 25, 2015 Follow @DigitalDockUKNovember 25, 2015 Having a wealth of positive reviews on independent websites is the holy grail for many business owners. In fact, good social proof is fast becoming a necessity for any serious marketer. The benefits are multiple. Here are three huge advantages : increased sales improved brand … Continue reading Social Proof – Best Strategies to Boost Your Brand
Category Archives: Branding
Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM campaign progress over time. Brian Patterson on November 24, 2015 It’s something all companies fear: You Google your brand name, and right on the first page are negative Google reviews, a low Yelp score, … Continue reading Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
How Targeting Life Events Allows Brands to Better Understand Audiences
by Joseph Lavan, November 18, 2015 I have a confession to make. I recently got bored at work and decided to surf the Web. I looked at a lot of random stuff: a few vintage Mets jerseys, some pool toys, Chicken Parmesan recipes, a few potential Halloween costumes and Fantasy Football advice. Despite all the … Continue reading How Targeting Life Events Allows Brands to Better Understand Audiences
Enhance the Candidate Experience With Employer Branding
by Catherine Miklaus November 16, 2015 Follow @GrJobInterview November 16, 2015 Brand Branding Marketing Commercial Name Concept The latest buzz word in human resources and talent acquisition is the candidate experience. The candidate experience refers to the process a job applicant goes through to become an employee. The reason this is so important right … Continue reading Enhance the Candidate Experience With Employer Branding
5 Tips on Creating an Extraordinary YouTube Channel for Your Brand
by Amanda Loewy November 16, 2015November 16, 2015 Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. The site boasts approximately 1 billion unique visitors each month and 6 … Continue reading 5 Tips on Creating an Extraordinary YouTube Channel for Your Brand
10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)
Ciaran BlumenfeldOctober 24, 2015 Hashtags are a powerful tool. At one time, only avid social media users were aware them. Nowadays, they’re everywhere. Despite the widespread popularity of hashtags, few brands and businesses know how to use hashtags skillfully. 1. Study Industry and Organization Hashtags. If you attend conferences or belong to trade organizations, there … Continue reading 10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)
Talk Human To Me: Why It’s Time For Brands To Get Real
Columnist Jordan Kretchmer discusses how marketers can build a relationship with consumers that will inspire loyalty and set them apart from the competition. Jordan Kretchmer on October 16, 2015 How many times have you been at a party, stuck talking to that one person who won’t shut up? The narcissistic, self-centered bore who flips every … Continue reading Talk Human To Me: Why It’s Time For Brands To Get Real
To What Extent Does Branding Affect Consumers’ Purchasing Decisions? [Infographics]
Stacey RudolphSeptember 14, 2015 Just how influential are brand names to consumers’ buying decisions? The way people shop has dramatically changed over the years. Today, shoppers are less patient and marketers have a very small window of opportunity to influence their decision. As a result, many businesses employ different ambitious strategies to try to woo … Continue reading To What Extent Does Branding Affect Consumers’ Purchasing Decisions? [Infographics]
4 Reasons Brands Should Sell Directly To Consumers Online
A strong online sales channel can give you a leg up on the competition. Columnist David Rekuc offers some strategies to get you started. David Rekuc on September 8, 2015 Traditionally, brands sell direct to big retailers and use distributors to reach small and independent shops. It’s a model that’s worked for decades. But … Continue reading 4 Reasons Brands Should Sell Directly To Consumers Online
Why Your Brand Needs To Get Out There And Start Blabbing!
Trevor YoungAugust 27, 2015 There’s a new social media platform in town folks! Is that a collective * groan * I hear? Fair enough too. Seems like every day there’s some new social network springing up, attracting some hype before virtually disappearing into the ether. Hello, Ello? But this one – I think – is … Continue reading Why Your Brand Needs To Get Out There And Start Blabbing!
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What Does Growth Look Like to You?
