By Shalene Gupta May 10, 2022 Trust has always been an essential part of any business transaction—just ask the Quakers, who built business empires on the basis of fair business practices—but according to a new report from Salesforce, trust is becoming more important than ever before. Salesforce surveyed 13,020 consumers and 3,916 business … Continue reading Brands, take note: Your customers aren’t afraid to dump you if they lose your trust
By Jeff Beer April 16, 2022 There was 0.9 seconds left in Game 2 of the 2021 Western Conference Finals last June, and the Los Angeles Clippers were up on the Phoenix Suns 103-102. The Suns had a baseline inbound—and a sliver of a slim chance to steal the win. Suns forward Jae Crowder … Continue reading How the Phoenix Suns built a championship brand—off the court
The top offender is content selling them a product they just purchased. Constantine von Hoffman on April 26, 2022 Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping … Continue reading Irrelevant marketing has consumers turning off brands
Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare. Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid
Sahail Ashraf November 12, 2021 The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing? Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how … Continue reading Gifs, Memes and Emojis: Are They Right for Your Brand?
Desiree Johnson October 30, 2021 Branding is everywhere. From billboards to slogans, logos, and digital advertising, there is no shortage of marketing tools a business can use when deciding to cultivate their customer experience. Branding ultimately boils down to how your customers perceive you and this can change based on the series of experiences your … Continue reading 5 Ways to Treat Your Business With Branded Links
Brands Talk — What Does Yours Say Without Saying It? by Laurie Sullivan , Staff Writer @lauriesullivan, November 25, 2020 Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year? Nearly half of consumers, at 47%, cite a brand’s slogan as … Continue reading Brands Talk — What Does Yours Say Without Saying It?
Aleh Barysevich — May 19, 2020 In 2020, it’s more vital than ever to ask yourself whether your branding is as good as it can be. Is your brand image helping you achieve your goals? Is it (still) relevant? Is it getting more popular? How does it compare to the competitors? The metric that’s required … Continue reading A Complete Brand Health Guide for Beginners
Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance. Greg Sterling on May 1, 2020 Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. … Continue reading People choosing trusted brands, but marketers are pulling brand campaigns
Fostering customer trust and creating a plan for physical and digital stores to co-exist are important strategies to leverage. Mike Sands on December 20, 2018 As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, … Continue reading 3 ways customer data drives more impactful brand experiences
