Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns. Ginny Marvin on June 26, 2017 As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken … Continue reading Timeline: Google’s ongoing efforts to address brand safety on YouTube
Julie Chomiak — June 2, 2017 — June 2, 2017 As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in marketing collateral. Before you get to this point, it’s wise to take a step … Continue reading Brand Style Guide: Matching Your Print and Digital Marketing Assets
Jonathan Bright — May 30, 2017 Follow @SoutherlyComms— May 30, 2017 The recruitment marketing industry is looking to the future; recruitment marketing budgets, on the other hand, seem to be going somewhat backwards. That’s one of the key takeaways from LinkedIn’s Global Recruiting Trends Report 2017. So, what’s causing the discrepancy, are funds being directed … Continue reading Where’s the Faith in Your Employer Brand?
Agency Execs Focus On Voice For Brand Engagement by Chase Martin , May 19, 2017 As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities. That was the general consensus from a panel discussion of agency executives at the annual MediaPost IoT Marketing Forum … Continue reading Agency Execs Focus On Voice For Brand Engagement
Can A Modern Brand Trust ‘Artificial’ Intuition? by Mike Azzara , Op-Ed Contributor, May 11, 2017 Artificial intelligence offers endless possibilities for marketers — and everyone else, for that matter. It can predict disease from patient records far better and faster than any human method, and it can drive cars far more safely. For marketers, … Continue reading Can A Modern Brand Trust ‘Artificial’ Intuition?
Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures by Laurie Sullivan @lauriesullivan, May 3, 2017 Only 27% of media buyers and planners say “with confidence” they are informed of the brand safety measures for the ads they buy, according to research released Wednesday. The data from Vibrant Media suggests 33% do not feel … Continue reading Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
Dave Sutton — February 24, 2017 — February 24, 2017 Personalized messaging, larger audience reach, and more measurable return on investment make digital advertising an attractive alternative to tv ad spend. In fact, eMarketer reported in late 2016 that US digital ad spend was estimated to be higher than TV for the first time in … Continue reading How Brands Are Doubling Marketing ROI with Digital Ads
Alex Ditty — February 8, 2017 Follow @seenmoment— February 8, 2017 Successful influencer marketing campaigns depend on it. If you’re a brand marketer, you’ve probably asked yourself “where and how do I find the influencers to post about my brand?” Then you probably start where all Americans start looking for answers to life’s big questions: … Continue reading Finding the Right Influencers for your Brand
Gal Borenstein — December 4, 2016 Follow @galborenstein— December 4, 2016 It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top B2B Digital Marketing and Branding Agency, have done the … Continue reading Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]
