Personal Branding Blog — December 7, 2016 — December 7, 2016 In order to build a good reputation online and attract the right leads your personal brand can benefit from a sales page. The right message and graphics will help you generate more sales. A well crafted page can also increase your visibility through social … Continue reading How To Add Spice To Your Brand’s Website Sales Page
Liz Papagni — November 22, 2016 Follow @mrktgworx— November 22, 2016 Digital marketing allows so many ways to automate processes, from the collection of leads through your website to the scheduling of social media posts. Automated marketing has, understandably, opened up time in your schedule so you can focus on things you may not have … Continue reading Maintaining Your Brand’s Humanity with Automated Marketing
Jonathan Chan — November 14, 2016 Follow @joncwrites— November 14, 2016 Your early adopters are an important group of people. They are the ones willing to give you a chance when no one else wants to. They will provide you with feedback and insights that you aren’t able to gain on your own. They will … Continue reading Ways to Turn Early Adopters into Brand Ambassadors
Being apolitical may no longer be an option for brands in the Trump era. Greg Sterling on November 14, 2016 During the US presidential campaign, bookings at Trump hotel properties saw a whopping 60 percent decline. This was a result of customers voting with their wallets. Indeed, the Trump brand became so damaged that … Continue reading Will brands be forced to take sides in a more polarized marketplace?
by Alex BirkettOctober 27, 2016 We want other people to like us. It’s a human desire. We also want other people to like our websites. If, on our site, we come across as likable, we tend to become more profitable. So, in conversion optimization, likability is an important and powerful psychological trigger. Likability is nebulous, … Continue reading How To Make Your Brand “Likable” and Win More Revenue
by Mark Bradbury, Columnist, October 20, 2016 As Americans, we live in an age of increasing vulnerability. Identity theft reports have risen 47% in the last year alone, with a new victim every two seconds, according to the Javelin Strategy 2015 Identity Fraud report. Millennials are perhaps the highest risk because they are the least … Continue reading Building Brand Trust In An Age Of Mistrust
by Debra Murphy Follow @MasterfulMktgOctober 21, 2016 Many small businesses feel that having a brand is not something necessary to successfully market their products or services. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more … Continue reading Do Small Businesses Need a Strong Brand Identity?
by Zuzanna Pasierbinska-Wilson Follow @fattypontoonskiSeptember 25, 2016 How many times have you heard the phrase, “the devil is in the detail”? For brands and marketers, perhaps the saying should be, “the devil is in the data.” Data matters to brands and marketers – a lot. Companies analyze data to understand how their audience engages with … Continue reading Assumption vs. Data: Busting Brand Myths with Data
by Jawad Khan Follow @WritingMDestinySeptember 24, 2016 The blogosphere is a crowded place. Countless new blogs pop up every day in thousands of new niches and each one of them battles for more eyeballs on their content. So if you’re a newbie, it’s pretty hard to grab the attention of your target audience and get … Continue reading 3 Branding Hacks To Quickly Establish Yourself as an Expert in Your Niche
by Luke PetersSeptember 23, 2016 Maybe you started your business because you wanted more freedom from life. Not being shackled down to a cubicle, being fed up to “here” with reporting to someone else. Someone who has no care for you, your time, or your mental health. Burn-out is a huge risk on the road. … Continue reading 5 Easy and Golden Ways to Start Your Freedom Business on the Road
