by Steven Tulman February 17, 2016 Follow @StevenTulmanFebruary 17, 2016 As many brands realize, the best audience to target for marketing purposes are women, and even more specifically – the mother community. These modern day moms are not what they used to be. Today, in between work, social commitments and taking care of families, … Continue reading Why Are Brands Turning to Social Media Influencers?
by Tukan Das February 8, 2016 Follow @tdasFebruary 8, 2016 From broad to specific. Public to personal. Over the past several years, marketing has transitioned from a discipline that broadcasted general messages to a wide audience in the hopes that something sticks, to one that zooms in on the individual. Thanks in large part to … Continue reading 5 Ways Social Media Helps Brands Personalize Their Marketing
by Juliet Carnoy January 22, 2016 Follow @julietcarnoyJanuary 22, 2016 Brands are tapping into the value of the Instagram re-gram and are reposting real customer content from their branded handles. Why? It can accomplish a variety of marketing goals—from building an online community, generating brand awareness, to driving more sales. If you’re new to the … Continue reading 3 Ways for Brands to Repost on Instagram
by Sahail Ashraf January 14, 2016 Follow @TalcontentJanuary 14, 2016 If brands want to get the very best out of social media at some point they will have to embrace the art of storytelling. This is a key aspect of a brand’s survival on platforms as diverse as Pinterest and Twitter, Facebook and LinkedIn. Get … Continue reading 7 Incredible Examples Of Brand Storytelling On Social Media
by Melissa Duko January 11, 2016January 11, 2016 Video often gets a bad rap for killing the radio star. However, video simply provides yet another platform for musicians to share their music. Now video is at it again, offering advertisers an exciting new way to share their brand on mobile devices. Instead of static ads, … Continue reading How to Build Brand Awareness With Mobile Video
by Rachel Serpa January 5, 2016 Follow @gigyaJanuary 5, 2016 Although “gamification” was defined less than twenty years ago and began picking up steam only in the past five, it has seen massive adoption among the business community. In fact, the gamification market is expected to grow to $ 10.02 billion by 2020. So, what … Continue reading Winning with Gamification
by BusinessVibes December 23, 2015 Follow @businessvibesDecember 23, 2015 Social media is here to stay and businesses who don’t adapt and adopt social media marketing will fail to make it. According to research, more users are using social media and internet searches to find products every year than the year prior. Brands must incorporate social … Continue reading Better Brand Awareness: The Golden Rules of Social Media Marketing
by Beth Romelus December 22, 2015December 22, 2015 Brands that want to outlast their competition must take advantage of the recent advances in online communication, specifically social media. Social media has created more opportunities for brands to gain insight and engage with their customers than ever before. But brands are facing the challenge of how … Continue reading How to Use Social Media to Promote Brand Engagement
by Irma Hunkeler December 13, 2015 Follow @irmahunkelerDecember 13, 2015 You’d be hard pushed to find a business without an online presence these days. But mismanagement and poor strategy can often prevent the time invested in digital from leading to a significant ROI. As such, it’s important to identify three areas of improvement that are … Continue reading 3 Key Strategies To Make Your Brand Go Further Online
by Joana Ferreira November 22, 2015 Follow @JoanavsWorldNovember 22, 2015 “We live in a world where the notion of ambiguity has become a punchline. Turning to our smartphones when we need something – a forgotten word, a better price, a movie time – has become a reflex. We want things right, and we want things … Continue reading Why Brands Need to be Living in the Micro-Moment
