by Ami Iannone July 24, 2016July 24, 2016 While instant worldwide name recognition is nothing to scoff at, sometimes legacy brands find themselves pigeonholed into a single category or exclusively defined by the original products that brought them success. This can be a tough bind for companies trying to revitalize brands that seem ancient in … Continue reading Influencers Can Breathe New Life Into Legacy Brands
by Arthur Germain July 16, 2016July 16, 2016 Wikipedia If you want to share your brand story with journalists, you have to know how to pitch the story to them. We often tell clients there are three ways to pitch reporters. In many cases, you can use these approaches in combination in order to target … Continue reading 3 Ways to Get the Media to Listen to Your Brand Story
by Margie Kupfer June 16, 2016June 16, 2016 Social media has had a profound effect on consumer behavior. Consider that nearly half of Americans (47%) say Facebook has the greatest impact on purchase behavior (compared to 24% in 2011). And 50% of all Americans have a Facebook account. It also feels as though there are … Continue reading How Can Brands Combine Social Media And Mobile Marketing?
In this first post in a series on community marketing, columnist Megan Hannay dives into the benefits and corporate motivations for local sponsorships and offers some ROI measurements sponsors may be missing. Megan Hannay on June 15, 2016 Whether you’re a local business looking for more walk-ins or a startup launching in select regions … Continue reading Why big brands sponsor Little League (and why you might want to, too)
by Ben Plomion June 7, 2016 Follow @benplomionJune 7, 2016 The old adage “A picture is worth a thousand words” has been around in one form or another since at least the 1920s, but it’s more true than ever today in a world where image-capturing devices are ubiquitous and the sharing of images takes way … Continue reading If an Image is Worth 1,000 Words, Who’s Really Talking the Most About Your Brand Online?
by Gary Thompson April 29, 2016 Follow @sociallyINApril 29, 2016 By now you are undoubtedly aware that Social Media is a wonderful tool for businesses. Although it is an excellent avenue for promoting your brand, its nature is quite different than that of traditional advertising. Among many other factors, one of the biggest is the … Continue reading 4 Tips For Your Brand’s Engagement on Social Media
by Eric Siu April 28, 2016April 28, 2016 What is Periscope? As you have probably heard by now, Twitter has released a new video sharing app for mobile devices. It’s called Periscope and it’s similar to the already-existing Meerkat streaming app, but with the addition of a few special features that its competitor lacks, such … Continue reading 25 Brand-Building Ways to Use Periscope – Twitter’s Live Streaming Video Apps
by Katerina Petropoulou March 16, 2016 Follow @kat_petropoulouMarch 16, 2016 There are different ways of defining success on social media. A large audience for example, is the one but not the only indicator of a successful brand. Other metrics of success could be traffic or leads generation, engagement, brand awareness or even sales. However, a … Continue reading What Makes Brands Really Successful On Social Media
by Michael Cohn March 9, 2016 Follow @compukolMarch 9, 2016 When dealing with your business’s brand, you certainly understand that there are differences between enhancing your brand through traditional channels and through social media channels. When it comes to social media, there are obstacles that you must overcome. Social media can do so much for … Continue reading Overcoming Obstacles When Branding with Social Media
By David Schneider February 18th, 2016 So you’ve got brand advocates (great!), and now you want to reward them. But perhaps you don’t have $100 lying around to hand out to every single user who is pushing your brand. Or maybe, you just want to be a bit more creative than that. After all, you know … Continue reading How To Reward Your Brand Advocates (Without Money)
