by Lauren Frye January 6, 2016January 6, 2016 As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. (click … Continue reading The Periodic Table of Elements for B2B Marketing Attribution [Infographic]
By Heba Hosny December 7th, 2015 Insanity is…”doing the same thing over and over and expecting a different result.” – Albert Einstein As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find unjustifiable regression in some no-brainer B2B content marketing … Continue reading How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]
It’s no secret that delivering a great customer experience is crucial for B2C companies. Columnist Loretta Jones explains why B2B brands need to hop on board and learn how to put the consumer first. Loretta Jones on December 4, 2015 Throughout history, the customer has been on the receiving end of a sales pitch. While … Continue reading The Customer Experience Is Key For B2B Success
