Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score. Jeffrey L. Cohen on September 29, 2016 Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need … Continue reading What’s more important than a B2B buyer’s lead score?
by Sabrina FerraioliAugust 14, 2016 Sometimes it seems that for every technological advance, there is a counter-force at work. Take the telephone. It’s a strategic tool for B2B lead follow-up, telemarketing and telesales. But with the ascendancy of voicemail and its handy helper Caller ID, it has become increasingly difficult to get a live prospect … Continue reading B2B Phone Sales Tips: Beating the Voicemail Gatekeeper
by Lydia Vogtner July 20, 2016 Follow @LydiaMarketingJuly 20, 2016 There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind. Why? Regardless of whether you outsource or hire, many people … Continue reading How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!
by Lauren Frye July 2, 2016July 2, 2016 While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. Over the last half decade, our Bizible brand has stretched to accommodate new market segments, new marketing channels, new industry events, new … Continue reading 7 Steps to Aligning Your B2B Startup Brand
To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey. Derek Edmond on April 7, 2016 Keyword research can be overwhelming for clients. In its most basic form, keyword research will almost always consist of a spreadsheet of hundreds, if … Continue reading How to map keyword strategy to B2B buyer intent
by Ian Dainty April 2, 2016 Follow @iandaintyApril 2, 2016 Here is a tragedy that happens to almost all companies with B2B clients. Most companies start ignoring their B2B clients as soon as they become clients, except to possibly send them an invoice once a month. They don’t do it on purpose, but their sales … Continue reading Are You Ignoring Your B2B Clients?
by Ian Dainty March 21, 2016 Follow @iandaintyMarch 21, 2016 First of all, let’s look at what the status quo is, and why companies stay with it. From Wikipedia – “meaning the existing state of affairs. It is a commonly used form of the original Latin “status quo” – literally “the state in which”. To … Continue reading Why The Status Quo is Your Most Challenging Competitor in B2B Sales
The personas are used to find decision-making individuals at targeted companies. Barry Levine on March 1, 2016 Credit: Mariana A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they are to become your customer. But startup Mariana is today launching its platform so that marketers can … Continue reading Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas
by Samantha Selsky January 15, 2016January 15, 2016 Research and advisory firm Frost & Sullivan projected in a recent survey that B2B and retail e-commerce would hit $ 12 trillion worldwide by 2020, up from $ 5.5 trillion in 2012, for a compound annual growth rate of 8.11%. According to the survey, customers are placing … Continue reading 6 B2B eCommerce Best Practices to Implement in 2016
by Michael Bird January 12, 2016January 12, 2016 When Facebook first offered advertising opportunities for businesses, most B2B marketers saw Facebook as a B2C platform. They thought most of their audience would congregate around LinkedIn, and even though LinkedIn’s advertising was more expensive, it seemed to be worth the cost. Now B2B marketers understand Facebook … Continue reading How B2B Companies Can Optimize Facebook Ad Creative
