Jomer Gregorio — March 6, 2017 Follow @JomerGregorio— March 6, 2017 Throughout the years, the importance of building a stronger relationship with existing customers has been a priority of many businesses, especially those that operates in the business-to-business sector . Many companies have already realized that gaining new customers should not only be the sole … Continue reading The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]
3 Ways Artificial Intelligence Is Transforming B2B Marketing Charles Poladian February 27, 2017 The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on … Continue reading How AI Will Transform B2B Marketing
Will Stevenson — March 6, 2017 Follow @Ambassador— March 6, 2017 During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable examples, but there have been several others. With many of … Continue reading Right Time, Right Offer: A Simple Tip to Deliver the Ideal B2B Referral Incentives
From encouraging user-generated content to implementing the ‘Rule of Seven,’ contributor Alexander Kesler suggests key shortcuts that can give your B2B content marketing strategy a competitive boost. Alexander Kesler on March 6, 2017 While content marketing has turned into one of the most widely embraced B2B approaches in recent years, its effects can take … Continue reading 5 top hacks to step up your B2B content marketing strategy in 2017
Louis Foong — February 24, 2017 Follow @thealeagroup— February 24, 2017 Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into the content marketing pool. I just want to let you … Continue reading 8 Facts You Need to Know About B2B Content Marketing [Infographic]
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization’s ABM capabilities. Kristie Colby on February 27, 2017 at 1:00 pm Account-based marketing (ABM) is a trending topic in B2B marketing, building in popularity over the … Continue reading B2B marketing tips for an effective account-based marketing (ABM) strategy
It’s not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes. Peter Isaacson on February 22, 2017 We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing … Continue reading 3 ways artificial intelligence is transforming B2B marketing
B2B Marketers Choose Quality by Jack Loechner, Staff Writer @mp_research, February 16, 2017 According to a new study of U.S. B2B, from marketing managers to C-level executives, by DemandWave, B2B marketers chose lead quality over quantity. This year’s survey solidifies the trend with a 26% YoY increase in marketers choosing “deliver quality leads” as their … Continue reading B2B Marketers Choose Quality
By Heba Hosny February 6th, 2017 “If utopian fiction became the new trend, I wouldn’t read it.” – Veronica Roth It’s that time of a year again…The internet is showered with experts claiming that they have nailed 2017 content marketing trends, predictions, benchmarks …you name it. By the end of 2015, after immersing myself in … Continue reading Jaw-Dropping 2017 B2B Content Marketing Controversies (and What Can You Do About Them) [Stats]
As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why ‘whitelisting’ is more effective for B2B marketers. Peter Isaacson on January 25, 2017 A company’s most valuable asset is often its brand — so brand safety is a big … Continue reading Why B2B marketers should care about whitelisting
