By Sagi Solomon May 18th, 2017 Content publishing is the most powerful marketing tactic available to B2B marketers. Brands are churning out content at an incredible pace, and 38% of marketers are publishing new content at least weekly, if not more often. Most brands, however, aren’t great at understanding how to maximize their content’s ROI. … Continue reading 3 Ways Marketing and Sales Tech Can Boost Your B2B Content ROI
Columnist Peter Isaacson believes Account-Based Marketing and artificial intelligence hold big promise for bringing B2B marketers closer to delivering personal, one-to-one customer experiences. Peter Isaacson on May 12, 2017 If you’ve been in marketing for a while, you’ve probably come across a copy of Don Peppers and Martha Rogers’ book, “The One to One Future.” … Continue reading The future of B2B marketing: ABM and AI
Adam Fout — May 3, 2017 Follow @bluesteeletx— May 3, 2017 When it comes to B2B, digital marketing gurus seem to run out of ideas about once a week and start pushing out articles that look a little something like this: “Digital marketing is dead.” “B2B digital marketing is dead.” “Social media marketing is dead.” … Continue reading B2B Digital Marketing Secrets — Email Marketing Is More Valuable Than You Think
Kevin Goldberg — April 24, 2017 Follow @Kevin_Goldberg— April 24, 2017 What’s interesting about the podcast/advertiser relation, at least in my opinion, is it’s relatively harmonious compared with other content/ad partnerships. When the possibility of skipping through commercials on TV was possible people rejoiced in the streets; People hate magazines for their ads; Billboards are … Continue reading Why Every B2C Company Should Advertise on Podcasts [Infographic]
Karen Taylor — April 12, 2017 — April 12, 2017 Is your company maximizing the power of email marketing—or are you still undervaluing today’s most powerful medium? Many companies are missing opportunities of what’s been called “the undisputed king of B2B marketing.” Meanwhile other companies are making incredible marketing gains thanks to their well-designed, multifaceted … Continue reading 7 Ways to Maximize the Power of Your B2B Email Marketing
Jessica Edmondson — April 11, 2017 Follow @ContentMktg2— April 11, 2017 As the saying goes, you never know unless you ask. But when trying to generate referrals and motivate customers to register for your B2B referral program, you’ll never know unless your referral emails asks correctly. While prospecting emails for lead generation continue to decrease … Continue reading How to Create Engaging B2B Referral Emails
Columnist Jessica Cameron explains how understanding specific audience segments can help you engage with your B2B audience across all stages of the buying process. Jessica Cameron on March 24, 2017 The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the multiple … Continue reading 4 advanced targeting strategies for B2B marketers
Jomer Gregorio — March 6, 2017 Follow @JomerGregorio— March 6, 2017 Throughout the years, the importance of building a stronger relationship with existing customers has been a priority of many businesses, especially those that operates in the business-to-business sector . Many companies have already realized that gaining new customers should not only be the sole … Continue reading The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]
3 Ways Artificial Intelligence Is Transforming B2B Marketing Charles Poladian February 27, 2017 The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on … Continue reading How AI Will Transform B2B Marketing
Will Stevenson — March 6, 2017 Follow @Ambassador— March 6, 2017 During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable examples, but there have been several others. With many of … Continue reading Right Time, Right Offer: A Simple Tip to Deliver the Ideal B2B Referral Incentives
