Category Archives: Amazon Utilization

The top retailer marketing strategies to compete with Amazon Prime Day

Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain customers. Taylor Peterson on July 12, 2019   Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking revenues year-over-year, and eclipsing even Black Friday. This year, … Continue reading The top retailer marketing strategies to compete with Amazon Prime Day

Moving from vendor to seller on Amazon? Here’s what you need to know

If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier to a marketplace seller. Melissa Burdick on July 2, 2019 Amazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, … Continue reading Moving from vendor to seller on Amazon? Here’s what you need to know