Shobha Ponnappa — May 12, 2020 You Could Sell Your Knowledge Commerce Products With The Same Process That Amazon Has Perfected All of us e-commerce marketers – especially those in Knowledge Commerce – at some stage dream of having an “estore”. Amazon lives before us every day as a shining example of earth-shattering success. Somewhere … Continue reading Use Amazon’s Ecommerce Marketing Tips For Your Knowledge Commerce
Jonathan Bentz — March 5, 2020 geralt / Pixabay This just in . . . your future customers are researching the products they want to buy online. And when they do those searches, they do them by typing keywords into Amazon. So why aren’t you doing Amazon keyword research? In fact, according to research done … Continue reading 5 Low Cost Ways To Approach Amazon Keyword Research
William Harris — January 24, 2020 Retail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers. However, with hundreds of millions of products for sale on Amazon, it can … Continue reading How to Leverage Influencers to Sell More on Amazon
Sara Card — December 18, 2019 Amazon thinks I’m a coupon-driven shopper. They’re right. If I’ve been mulling over a purchase, the whiff of a deal is often enough to push me over the edge. (And sometimes, to my husband’s chagrin, it’s enough to make me ask a retailer for a credit on a previous … Continue reading Amazon’s Personalized Coupon Strategies – How Your Business Can Use Them Too
Michael Begg — December 15, 2019 Sellers and Vendors should always be looking for ways to differentiate their products from the competition. One way that Amazon vendors can do this is by adding Amazon A+ Detail Pages to their listings. A+ content is completely customizable and can provide incredible benefits to your product pages. Every … Continue reading 8 Tips for Creating Great Amazon A+ Detail Pages
Jake Rheude — November 22, 2019 Follow @jakerheude Starting out as a seller on Amazon can feel pretty intimidating, and fulfillment will be one of the most important components to get right. One review complaining about slow shipping or a late order, and that’s countless customers who may seek out another seller. So, how can … Continue reading 6 Ways to Stop Fulfillment Problems Before They Happen If You’re New to Selling on Amazon
Young Entrepreneur Council — November 20, 2019 Follow @YEC Many e-commerce businesses consider Amazon to be “the” place to be. However, Amazon shoppers want to see proof that your product works as intended in the form of customer reviews. So what can you do if you don’t have any reviews yet? To find out more, … Continue reading 12 Ways to Encourage Amazon Sales When Your New Product Lacks Reviews
In today’s Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital brand. Adam Berkowitz on September 19, 2019 As Facebook once again rolls out its pitch to publishers, this time pledging publishers more money and promising to hire former journalists to evaluate the feed, the … Continue reading Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
Michael Ugino — August 27, 2019 — August 27, 2019 There’s a lot involved in running an e-commerce business — from managing inventory to fulfilling orders — and in many ways, Amazon has simplified these steps for online retailers, especially through Fulfillment By Amazon. However, while Amazon can collect sales tax on a seller’s behalf, … Continue reading Amazon Sales Tax: Everything You Need to Know
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well. Adam Dorfman on August 23, 2019 at 2:55 pm The popularity of Amazon Marketplace over the years has made Amazon a more attractive destination for brick-and-mortar retailers. In a recent column, I discussed the example … Continue reading How brick-and-mortar retailers can succeed on Amazon
