Advertisers’ Amazon Prime Day: Longer Event, Cautious Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2025 Advertisers stepped more cautiously across Amazon Prime Day, with media spend on the first two days dropping sharply, compared with last year. Independent ad agency Tinuiti notes that if the third and fourth days show stronger performance, spend … Continue reading Advertisers’ Prime Day: Longer Event, Cautious Spend
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed campaigns. Elizabeth Marsten on July 3, 2025 Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. To ensure your brand gets the … Continue reading 5 Amazon Ads features you’re not using — but should be
Amazon Holiday Ad Tells Us What The World Needs Now by Laurie Sullivan , Staff Writer @lauriesullivan, November 8, 2024 If you’re an advertiser looking to spread cheer this holiday season, pay attention to the underlying message in Amazon’s holiday ad released this week. The theme of the ad has meaning for many across the United … Continue reading Amazon Holiday Ad Tells Us What The World Needs Now
The retail giant attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners. Nicola Agius on October 27, 2023 Amazon generated $ 12.06 billion from its advertising services in the third quarter of 2023. The figure marks a 26.3% increase from the same period in 2022 – a result significantly … Continue reading Amazon ad services revenue up 26% to $12 billion in Q3
Amazon Proves Ad Dreams Come True For NFL Games by Laurie Sullivan , Staff Writer @lauriesullivan, October 26, 2023 Amazon claims to drive the youngest and most affluent audiences across streaming in the National Football League. They watch 10 minutes more of Thursday Night Football than any other NFL game, and are more likely to take … Continue reading Amazon Proves Ad Dreams Come True For NFL Games
Amazon Ads Automate Creative Images For Sellers With Generative AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2023 Amazon makes it so easy to buy on its marketplace through third-party selling that while waiting for the keynote by Senior Vice President of Amazon Ads Colleen Aubrey to begin I bought espresso pods for my … Continue reading Amazon Ads Automates Creative Images For Sellers With Generative AI
Behind Amazon’s Move To Expand Ads On Third-Party Sites by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2023 Amazon this week announced it would begin to serve ads across third-party platforms like Pinterest and publishers such as BuzzFeed, Hearst Newspapers, and Ziff Davis brands such as Lifehacker and Mashable, among others. The goal is to start … Continue reading Behind Amazon’s Move To Expand Ads On Third-Party Sites
Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services by Laurie Sullivan @lauriesullivan, August 3, 2023 Amazon reported Thursday that second-quarter revenue rose 11% to $134.4 billion — with artificial intelligence, cloud services and advertising playing a major role in the increase. Along with AWS, advertising has become one of Amazon’s highest-margin businesses. … Continue reading Amazon Reports Strong Demand For Advertising And AI Services
Amazon Ads Won’t Let Bad Media Placement Upend ‘Work’ by Fern Siegel , July 14, 2023 Creating an ad campaign means months of hard work — strategy, creative, media planning — and all can be upended by bad media placement. That’s the premise of Amazon Ads new campaign, created by Anomaly. Rufus handled media Debuting … Continue reading Amazon Ads Won’t Let Bad Media Placement Upend ‘Work’
Amazon Ads Advances DSP Machine-Learning Models by Laurie Sullivan @lauriesullivan, April 28, 2023 On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and pacing decisions for the Amazon DSP. Neal Richter, director of Amazon DSP Technology, believes that “every percentage point of improvement … Continue reading Amazon Ads Advances DSP Machine-Learning Models
