With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or risk being left behind. MarTechBot on December 8, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading Why privacy, not AI, is the biggest marketing shift to watch
Pick Me! Brands Can No Longer ‘Buy Their Way’ Into Consumers’ Hearts by Laurie Sullivan , Staff Writer, November 5, 2025 Agencies and ad-technology companies are rolling out simulation tools to tell brands how to get the AI-based agents to recommend their products to consumers. Jellyfish, an agency under The Brandtech Group, released one on … Continue reading Pick Me! Growing List Shows Agentic Preferences For Purchases
AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose. Melissa Reeve on October 23, 2025 The energy at this year’s INBOUND conference was electric, with one topic dominating the hallways, keynotes and coffee chats — artificial intelligence. Everyone was talking about … Continue reading Structuring AI for marketing impact through focused, real-world activation
AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line. Constantine von Hoffman on September 8, 2025 Entry-level roles are drying up because of AI automation and budget cuts. This is particularly true for marketing, where AI’s capacity to do grunt work … Continue reading AI threatens entry-level marketing jobs—and the future talent pipeline
Understanding AI’s wins, pitfalls and best practices starts with sharing what actually works — and what doesn’t. Mike Maynard on September 5, 2025 Marketers rarely share A/B test results. With AI, that’s becoming a bigger problem — and opportunity. AI can deliver significant wins, but it can also stumble in ways that hurt campaigns … Continue reading Sharing AI wins and fails will save marketers from repeating mistakes
AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online. Mike Pastore on August 8, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Traditional search continues to dominate user activity, according to a new report, with AI and ecommerce search … Continue reading Traditional search still dominates, but AI is making gains in the U.S. and Europe
AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast. Scott Hornstein on August 1, 2025 Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency … Continue reading AI’s big bang effect means marketing must evolve or die
AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025. Tanya Thorson on June 18, 2025 Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. … Continue reading AI can’t create meaning — that’s still marketing’s job
To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start. John Premkumar on June 12, 2025 As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most advanced tools can backfire, damaging brand trust … Continue reading Marketing gains from AI begin with governance
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. Vertesia on May 13, 2025 By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns … Continue reading RAG: The most important AI tool marketers have never heard of by Vertesia
